Measuring Impact
Proving ROI: How PR Measurement Can Take You to the Next Level

Proving ROI: How PR Measurement Can Take You to the Next Level

As a PR professional, the saying "knowledge is power" likely rings very true, especially for anyone who's seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is...

PR Measurement Pays [Webinar Recap]

PR Measurement Pays [Webinar Recap]

On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us.  Go to a public relations conference anywhere in the...

The best of Katie Paine – Part I

The best of Katie Paine – Part I

Katie Paine. The Measurement Queen. The Queen of Metrics. Seshat the Goddess. And, her most noble title...*sound the trumpets*...contributor to the Agility PR Solutions blog. Since March 2017, the measurement pioneer has been writing a monthly article for us. Here, in...

AVE alternatives: There is life after ad value equivalency

AVE alternatives: There is life after ad value equivalency

I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...

AVE alternatives: There is life after ad value equivalency

AVE alternatives: There is life after ad value equivalency

I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...

How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...

How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...

The data revolution has arrived

The data revolution has arrived

The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...

The data revolution has arrived

The data revolution has arrived

The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...

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