Measuring Impact
PR is in a death spiral…and bad metrics are to blame

PR is in a death spiral…and bad metrics are to blame

I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...

PR is in a death spiral…and bad metrics are to blame

PR is in a death spiral…and bad metrics are to blame

I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...

The right social media metrics for your business objectives

The right social media metrics for your business objectives

When it comes to designing a social media strategy – which, let’s face it, your business absolutely needs – there are two fundamental details you must have: 1. A clear focus on objectives 2. A set of metrics directly related to the set objectives Any strategy worth...

10 Methods to Measure the Impact of PR Campaigns

Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the...

Looking to move away from AVEs?

Looking to move away from AVEs?

For years now, AVEs (advertising value equivalencies) have been a mainstay of measuring PR value. And why not? They lend a quantitative aura to public relations, a field that has always been difficult to measure as it espouses attributes like relationships, message...

The trouble with media monitoring

The trouble with media monitoring

As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an article from PR Week explains, many corporate...

Sign up for the Bulldog Reporter newsletter!