Running a business in today's economy feels a lot like trying to hit a moving target while standing on a treadmill. The rules keep changing, customer expectations evolve faster than ever, and the competition never sleeps. Yet amid all this chaos, one truth remains...

The recent disclosures of illegal gambling involving professional athletes validates, in my mind, what I have been telling clients for many years—“using current athletes as publicity spokespersons is a bad bet.”  As the sports marketing guru at several public...

Every year, someone declares that PR is dying. They say it with a kind of breathlessness, as if this time the sky truly is falling. But the truth is quieter. The truth is that PR is not collapsing. It is molting. And 2026 is a year of shedding old skins.  The biggest...

The modern consumer no longer views beauty as an isolated category. Skincare routines, wellness trends, and lifestyle choices now intersect, creating a more holistic perception of self-care. In response, beauty PR has shifted from purely promotional campaigns to...

Over the past years, Environmental, Social, and Governance (ESG) practices have gained more significance among investors and regulators for nearly every industry. Shareholders no longer simply consider financial performance only. They want to know more about how a...

Modern PR teams are no longer just reactive, and face increasing pressure to align outcomes with other key business areas and strategies. Even then, thanks to traditional goal-setting methods, lack of clarity and accountability, and strategic alignment, PR teams get...

Several factors contribute to shaping the efficiency of wellness businesses. These include everyday customer interactions, reviews, and booking processes. To keep up with rising customer expectations, modern wellness and salon businesses must rely on digital tools...

AI used to feel like something that lived in movies. Now it’s sitting right beside people as they work. From the outside, it can still look like magic. Inside real companies, it’s just a set of tools that help teams move faster, spot patterns earlier, and spend more...

Media coverage of the 2026 Winter Olympics in Milano Cortina, Italy will take place from February 6 to 22. Olympics coverage is heating up and the crescendo is certain to increase as we approach the end of the year.  NBCUniversal, which will televise the games, has...

We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle—Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers—it’s an equally...

Screens flash, notifications buzz, and attention slips faster than ever. The attention economy measures how brands compete for those scarce seconds of focus. Today, most people decide within three seconds whether to stop or scroll. The attention economy and PR connect...

The world of communication has shifted toward immediacy, measurement, and integration. Traditional PR tactics like media outreach and press events remain essential, but they no longer stand alone in driving meaningful brand visibility. Today’s most effective PR firms...