Artificial intelligence is revolutionizing the way businesses interact with their customers, providing insights, predictive capabilities, and hyper-personalized experiences that drive growth. In a world where customer expectations are higher than ever, companies that...
6 tips for bridging brand communication gaps with multilingual AI strategies
In a world where businesses operate across continents, language barriers can hinder meaningful brand communication. The growing sophistication of multilingual AI offers an unprecedented opportunity for PR professionals to overcome these barriers and connect with...
How AI is revolutionizing customer feedback for brands and marketers
"Clear feedback is fundamental to improvement," as Sir David Brailsford, leader of Team Sky, put it. In today's ever-changing world, it's vital to constantly integrate customer feedback. With so much competition and rapid changes, businesses need to make sure they’re...
6 tools for optimizing your content for SEO and better rankings
Search engines don't just find our content and think it's great, no matter how much we'd like that to happen. Your content needs to be optimized so that both people and search engines can find it. With the right content optimization tools and an organized strategy,...
OpenAI’s Quiet Power Play: How Strategic Silence Countered DeepSeek’s Hype
In the world of artificial intelligence, OpenAI's dominance seemed unshakeable, with ChatGPT as a well-established household name. That is, until DeepSeek burst onto the scene. Within days, this free and open-source competitor generated massive excitement across...
The DeepSeek News Hype Cycle: Harnessing Viral Moments to Benefit Your Brand
One day, your brand experiences a sudden surge in media coverage. Perhaps the story has significant political or economic implications, or it poses a major disruption to your industry. For some brands, this moment marks a sharp increase in their usual media presence....
Did DeepSeek Bypass U.S. Sanctions? A Media Analysis of the AI Chip Debate
DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than...
The DeepSeek Disruption: NVIDIA’s Biggest AI Challenge Yet?
In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a...
AI is a new trick for PR. Let’s not be old dogs.
Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? I’m not sure I’m supposed to say this, but it’s been 25 years in this...
Banking CRM software development: Use cases, cost & features for 2025
A smooth and pleasant customer journey represents a cornerstone requirement for banks to succeed. The rising competition from cryptocurrencies together with borderless bank accounts and fintech solutions explained why multiple banking establishments now experience...
The AI Arms Race as a PR Battleground: What the DeepSeek Ban Chatter Tells Us About Tech Narratives
AI isn’t just advancing—it’s becoming a geopolitical flashpoint. In just a week, speculation about a DeepSeek ‘ban’ exploded on X.com, shaping perceptions before any official action was taken. But how did this narrative take hold so quickly, and what does it reveal...
6 digital collaboration tools to streamline PR workflows
Did you know that 71% of organizations report that using collaboration tools improves team productivity, while 85% of employees say they are more engaged when they have access to efficient communication platforms? In public relations, where managing complex workflows...