I’ve spent over two decades telling clients where their story needs to show up. Right now, a lot of them are asking the wrong question. They ask me how to get covered by a magazine, or how to get on a morning show, or how to fix a bad review. Fair questions. But...

Domaine de la Romanée-Conti is, by any measure, the most prestigious wine producer in the world — making Burgundy since the eighteenth century, with a single bottle from a strong vintage routinely selling for five or six figures. Ask any AI engine — ChatGPT, Claude,...

Imagine a potential customer asking an AI tool a simple question: “What does this company do?” The answer arrives in seconds, written with enough confidence to sound authoritative. But what if the description is outdated, incomplete, or simply wrong? That scenario is...

Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity"...

PR teams have moved past the question of whether to use AI and landed on a harder one: how much of it should show. Drafts, pitch angles, media lists and even crisis statements are increasingly AI-assisted, yet the brands doing this well rarely look any different from...

For 20 years, communicators have measured visibility by where a brand landed on the search results page. Now, that metric is becoming obsolete. A growing share of consumers no longer type a query into a search bar and scroll through 10 blue links. Instead, they ask an...

My firm just published the Washington DC Private School AI Curriculum Index 2026 — the first study to score the capital's top private schools on whether they teach artificial intelligence. Thirty schools. Five dimensions. Two pass. Sidwell Friends ranks #1 at 88.4....

Just when you thought it was safe to go back into the SEO … Dun dun dun … you now have to consider a whole new audience: AI. Regardless of whether you think AI is a technology to embrace or swim away from faster than a great white shark, how your content is framed...

Artificial intelligence (AI) isn't a side project in communications anymore. It's how brands listen and speak. Think of auto-drafted emails. Chatbots answering questions at 3 a.m. Personalization engines that remember your preferences. AI sits in the middle of...

I've spent twenty-five years building brands through earned media. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to the structural shift happening right now. More than a...

Thought leadership is entering a new era, where both journalists and public relations professionals are navigating the reality that AI has fundamentally changed how ideas are created and shared. Highly polished perspectives can seemingly be churned out in a matter of...

Artificial intelligence has reshaped the way public relations teams produce and share content. From writing press releases to creating media pitches, AI enables communicators to work faster and at a much larger scale. While these capabilities have improved efficiency,...