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PR Tech & AI
AI is a new trick for PR. Let’s not be old dogs.

AI is a new trick for PR. Let’s not be old dogs.

Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI?   I’m not sure I’m supposed to say this, but it’s been 25 years in this...

6 digital collaboration tools to streamline PR workflows

6 digital collaboration tools to streamline PR workflows

Did you know that 71% of organizations report that using collaboration tools improves team productivity, while 85% of employees say they are more engaged when they have access to efficient communication platforms?  In public relations, where managing complex workflows...

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