PR Tech & AI
AI in public relations: The new frontier in 2025

AI in public relations: The new frontier in 2025

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...

5 powerful tips for using AI in omnichannel marketing

5 powerful tips for using AI in omnichannel marketing

Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences.  You need omnichannel marketing to create seamless customer journeys across all relevant platforms.  However, managing a consistent...

10 essential PR tools every practitioner should use in 2025

10 essential PR tools every practitioner should use in 2025

Public relations plays a crucial role in business success. PR professionals shape a company’s reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media...

6 ways AI is reshaping the future of remote work

6 ways AI is reshaping the future of remote work

What if AI could handle 80% of your daily tasks? AI is changing how remote work happens. It’s making business operations faster, smarter, and easier. With tools like virtual assistants and automation, teams can work more efficiently from anywhere. Over 51% of remote...

The rise of AI-powered apps: A guide for businesses in 2025

The rise of AI-powered apps: A guide for businesses in 2025

Today’s technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry.  In 2025, businesses will have a plethora of benefits from...