Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
Your pitch decks look great. Your media lists are solid. Your team knows how to land coverage. But behind the scenes, half your week disappears into copy-pasting between tools, manually updating spreadsheets, and rebuilding the same campaign reports from scratch every...
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
Artificial intelligence has become an increasingly prominent presence in the world of public relations. From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This...
Public relations has seen a profound shift in its core, and at the center of this change is Artificial Intelligence. With the ability to produce press releases, pitches, and media kits at breakneck speed, generative AI has evolved from a futuristic curiosity to a...
In the PR world, storytelling is bedrock of what we do. From a strategic standpoint, we often leverage it through thought leadership, a strategy in which we uncover opportunities to position our clients as thought leaders in their industries through contributed...
Artificial intelligence is transforming the way people discover and trust information. For PR professionals, this shift is not simply technical; it changes the fundamentals of visibility, authority, and influence. Content is no longer evaluated solely by human editors...
The first deepfake I recall seeing was not particularly sophisticated. It had bad lighting, and the lips were slightly out of sync. However, it was effective enough to deceive passersby, and that was the problem. Fast-forward to 2026, and deepfakes have become a much...
Generative AI is transforming how information is created, discovered, and consumed. For PR professionals, this shift is more than a technological curiosity. It is a fundamental change in how audiences encounter content and assess credibility. Traditional approaches to...
AI video creation software is no longer experimental. Video professionals now use AI to generate and edit usable footage without full crews, and that’s not the only thing they can do. They can also generate coherent scripts from scratch and even convert text into...
Press releases have always been the backbone of brand communication, but now brands are drafting them in unexpected ways. For example, 75% of PR professionals now use generative AI in their workflows, a dramatic jump from just 28% in early 2023. But does AI hold up...