PR Tools
AVE alternatives: There is life after ad value equivalency

AVE alternatives: There is life after ad value equivalency

I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...

AVE alternatives: There is life after ad value equivalency

AVE alternatives: There is life after ad value equivalency

I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...

Brand advocacy is THE key to building trust

Brand advocacy is THE key to building trust

This article contains excerpts from "Your Guide to Successful Brand Advocacy". Building trust with consumers nowadays can be, to put it lightly, a challenge – they're highly educated, have seen it all before, and have more information at their fingertips than at any...

Help for PR pros in the health sector

Help for PR pros in the health sector

Health and science holds a hallowed place in our modern society. As a result, if you're a communications or PR pro in the sector, when it comes time for you to amplify your message, factual accuracy is paramount.  Many stories we read about health and science are...

Curbing content shock with content amplification

Curbing content shock with content amplification

This article contains excerpts from Crank up the volume: Harnessing content amplification to drive leads. It goes without saying that when PR and communications professionals launch a campaign or create a new piece of content, they want it to reach the ends of the...

The AMEC framework and standardizing PR measurement

The AMEC framework and standardizing PR measurement

No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...

The AMEC framework and standardizing PR measurement

The AMEC framework and standardizing PR measurement

No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...

4 tips to build a targeted media outreach list from scratch

4 tips to build a targeted media outreach list from scratch

When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...

4 ways to manage your online reputation

4 ways to manage your online reputation

The nature of social media means news, good and bad, travels faster now than ever before. Consequently, managing one’s online reputation is no easy feat. Companies with a keen eye on their virtual reputation typically have a media monitoring strategy in place. And...

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