New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s...
The explosion of online customer interactions during the pandemic are expected to continue growing at a rapid pace, post-pandemic, according to new research from data integrity brand Precisely and data-driven market intelligence firm Corinium Global Intelligence. The...
Over the course of the pandemic, much of our work shifted from physical spaces to video meeting software. While work-from-home policies alleviated the dangers of COVID transmission (for some), what many managers didn’t foresee was that productivity improved for 77...
According to new research from CSR and philanthropy firm Sparo on the sentiments of U.S. consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S. businesses...
Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song...
Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Being able to project a positive image is fundamental to a company’s bottom line and its capacity for growth. Here are a few things...
As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are...
In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in...
Nearly 50 percent of companies have started leveraging non-fungible tokens in their marketing efforts. In the last year, discussions about non-fungible tokens and the next iteration of the Web have started to become a lot more popular, which made many companies become...
New research from digital transformation acceleration firm DeepSee.ai reveals that the corporate race toward digital transformation and data automation remains a top priority for business leaders, even as existing and emerging toolsets fail to drive actual outcomes....
Today's shoppers have lost their loyalty as they hunt for the brand with the best selection, the best prices and the best overall experience following two uncertain and unstable years, when consumers made purchases out of necessity and panic—which has resulted in...
When an employee files a lawsuit against your company, you’ll need to act quickly and wisely to manage your company’s reputation. It doesn’t take much for an organization’s reputation to suffer during a legal dispute, no matter how the courts rule. Ideally, employees...