Environmental sustainability is more important to consumers today than it was 12 months ago, according to more than half (51 percent) of respondents in a new IBM Institute for Business Value (IBV) study—and they are demonstrating its importance through their...
What’s the lifespan of your business? To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z now, and accept that they are very different from previous generations, according to new research...
Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy...
Content marketing is an incredibly important promotional tool that every business should be using. It’s the process of creating interesting and helpful content in order to help people learn about your niche, build brand awareness, and ultimately grow your sales. But,...
New research from The Lacek Group, an Ogilvy Experience company, shows that the loyalty landscape is changing—outdated loyalty programs, relying heavily on transactions rather than a combination of emotional and rational benefits, no longer appeal to most customers....
Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed. One of the most...
If you have a wide variety of houses available to sell, it can be frustrating to see a lack of interaction when you know people searching for a new home are out there. The next time you try to talk to a potential client, you may find more success if you employ a few...
While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals. The retail industry must work harder and faster to...
When you optimize your business processes, you reduce time and costs. Process optimization standardizes how your staff performs business functions that are repeated. Employees are then free to follow up on more important or less structured work. Here are ten simple...
Twenty-five percent of small businesses consider social media their most successful digital marketing tool in 2022—and though it remains the top choice, this is a notable decrease from 2021's findings where 73 percent of the participants found social media to be their...
Virtually all (99 percent) customer service executives recognize benefits to using chat with customers to bolster customer experience and drive revenue and growth for their businesses, according to new research from chat commerce firm Clickatell The firm’s latest Chat...
The lodging market has become increasingly competitive in recent years. Hotels have to compete with other similar outfits and short-term rentals and other rooming options. Your hotel must have an active marketing strategy. Here are some tips for using public relations...