Public relations is a big part of any business. This is simply the process of how a business takes information from another hub or organization that might be geared to their company, and then crafts that information to be displayed to the public. The reason why this...
The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division, but a new report from marketing agency business firm RSW/US shows marketers and agencies are miles apart when it comes to planned 2022 investments in their...
With employee turnover on the rise amidst the Great Resignation, business leaders need to double-down on what incentivizes their talent in the long-term. The labor and skills shortage is now so severe that according to Deloitte, CEOs rank it as the number one issue...
Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you’ve found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance...
In the pandemic age, digital shopping has become even more ubiquitous in almost every household, and social media is playing a big part. New research from professional services firm Accenture finds that the $492 billion global social commerce industry is expected to...
Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. Yet consumers generally want brands and businesses to be more outspoken on...
Developing a smart IT strategy for your business can help you achieve the long-term vision you have established. Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business's technological needs....
At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The industry ranks eighth out of...
There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web...
Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. New research from Incisiv reveals that while the retail industry has made...
Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different....
Personal branding is more than just a social media personality contest. But personal branding's economic influence on Americans isn't just for younger adults, according to new research from personal brand strategy firm Brand Builders Group. In fact, the firm’s new...