Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. Positive reviews help businesses rank in search results and lead to more conversions. New research from CX solutions firm Uberall shows...
The world is changing faster than ever, and the digitally native and globally conscious Generation Z is prepared to adapt to the rapidly transforming environment. But brands and businesses must become more aware that Gen Z sniffs out inauthenticity with ease—they...
Back in the day it was the done thing to join a company after university and stay for life. So many people from the Baby Boomer generation (1940-1960) did just that. A job for life was actually a thing. Then, for the next generation, it was expected that whatever...
Expanding into new, international markets can help you take a business to the next level. The key to successfully expanding a business into an international market is to build brand awareness. A high-quality public relations strategy will make or break the success of...
As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors. We tackled some timely topics last month, including the persuasiveness...
Successfully meeting deadlines is the cornerstone of any business’s reputation, no matter how big or small the business may be. Deadlines are crucial, particularly in businesses that work with particular time constraints like delivery services, supply chains, and...
Brand and retailer apps will play a much larger role in holiday shopping this year—and you can bet that communicators will be on the hook to make sure their company and client app developers have their platforms ready to perform. New research from mobile app...
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. Globally, more than a quarter of consumers (28 percent) believe the majority of businesses...
Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise. Put all this together, and it’s clear to see why not all...
The COVID crisis brought out the best and the worst in brands and businesses. When the global economy buckled under the pressure of the pandemic, companies sought new ways to stabilize and grow. While organizations large and small struggled to weather its effects,...
With CX playing such a make-or-break role in brand and customer loyalty now, unified customer experience management (Unified-CXM) platform Sprinklr recently unveiled its Industry Benchmarking Reports for Digital Unified-CXM. The research surveyed more than 1,500...
As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from...