Commerce content—or copy published by independent media organizations, and also known as affiliate content, affiliate commerce, content partnerships, or mass media partnerships—allows readers to understand the goods and services promoted by an editorial team, and a...
In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine...
Although consumers remain aware of the negatives of marketing technology—“techlash” is still a reality—new research of both consumers and marketers from the American Marketing Association-New York (AMA-NY) reveals that growing use of new marketing media and technology...
New research from healthcare comms firm Spōk into how clinical communication is handled in U.S. healthcare organizations—as well as the trends, challenges, and predictions shaping this critical capability—indicates a milestone in understanding healthcare communication...
In today's historically tight labor market, developing and keeping talent is now top of mind for business leaders—and becoming an employee experience leader can be the differentiator. New research from customer and employee experience firm Medallia and The Josh Bersin...
Most people get into human resources because they want to help people, or they simply enjoy group environments and problem-solving. Regardless of the reason, a good HR representative is one that has earned the team's trust and strives to maintain it. Here are a few...
Communicators are getting a big chunk of the job done with their content, but many are failing at the most critical content function. According to new research from content experience platform (CEP) Uberflip and Forrester Consulting, 74 percent of surveyed marketers...
The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don't transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. 1. Page speed...
More than 9 in 10 consumers (91 percent) report they have experienced poor customer service in the last six months—and it's not getting better, with one in three consumers saying service is worse than before the pandemic, according to new research from AI-enabled...
Many Americans remain unconvinced that they need to get vaccinated against COVID-19, despite a variety of tactics and directions from which the issue is approached. Which approaches are resonating most—and which are falling flat? New research from data-driven audience...
As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year's consumer sentiment with its survey results...
When you have experience working in public relations and marketing, you need to be strategic when creating your resume. On one hand, your skills are easily transferable between positions, and your accomplishments in both departments can be relevant to a potential...