When it comes to business operations, communication is everything. If you can’t communicate effectively with clients, you will struggle with retention. In fact, in most agency/client relationships, communicating positive results is just as important as delivering on...
Content creators are, of course, professionals who generate a variety of creative content in hopes of earning income or revenue, but what would you call a content creator who builds a business around that concept? Content entrepreneurs differ from content creators...
In the aftermath of the killing of George Floyd and resulting widespread social upheaval of 2020, many US corporations committed to large-scale philanthropic investments to combat racial inequity. More than a year later, are they following through on their...
Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets. Local, because...
We all know that customer data plays a crucial role in marketing. Companies use it to define targeted custom groups, figure out spending habits, analyze the interests of their clients, and create a set of products around that data. Customer data is a powerful tool....
We’re entering a largely unprecedented era in American history, one in which we’re having to rebuild our culture and marketplace from the ruins of the COVID crisis and its aftermath—in many cases, from the ground up. If 2008 gave us the Great Recession, 2021 is...
As we approach a full-on post-COVID world (sooner than later, hopefully!), brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. New research from business challenges...
New research from the Geopolitical Strategy & Risk Group at comms giant Weber Shandwick reveals that nearly six in 10 multinational business executives (58 percent) say their company's home country is a "very" important stakeholder to their business, second only...
All evidence indicates that parents will be big spenders on back-to-school supplies this year, and new research from Valassis, a line of business of marketing solutions firm Vericast, examines the opportunity for retailers to influence purchasing behavior this season....
It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it? The good news is it isn’t as difficult as you’d think, despite the amount of competition out there....
Like much of America, Bulldog Reporter is enjoying a summer of restoration and a return to a semblance of days of old, with some terrific “normal” content and visibility. Even though the shadow of COVID lingers, our most popular posts reflected a rebound of business...
This post originally appeared on the Breadnbeyond blog; reprinted with permission. Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. They have become a great place for online marketing where users can promote...