There are many reasons PR teams may require the services of transcription professionals at various times. For instance, if speeches or addresses are delivered and recorded at PR events, it may be necessary to hire someone to transcribe them, so the text can be...
Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom...
The scenarios for businesses are expected to change drastically after COVID. While the world battles hard to stop the spread of the virus, businesses worldwide are on a quest to understand the sentiments of their customers and digging into how to rebuild trust and...
Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. New research from insights-led customer engagement...
Social media is one of the most important tools for marketers. Some might even argue that it's the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for...
While consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism—and marketers must understand and cater to consumers’ current sentiment as they look to align...
One of my favorite aphorisms about journalism is that it’s the first rough draft of history. True enough. Sometimes, though, it proves to be the only history, especially for local news of lesser import. And as for those stories that have follow-ups over time, the term...
You’ve been in the public relations game for a while. You know how to handle clients well, and you’d like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you’re ready for management? Showcase the skills you’ll...
Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage. Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype....
Four in 5 (81 percent) employees believe Artificial Intelligence improves their overall performance at work—and as a result, more than two thirds (68 percent) are calling on their employers to deploy more AI-based technology to help them execute their daily work...
The death of George Floyd and the ensuing events of the last year ignited a sense of urgency to Corporate America's efforts to achieve Diversity, Equity and Inclusion (DE&I) within their organizations. New research from Salary.com reveals a readiness to talk about...
Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. The firm’s newly released 2021 Local...