Consumers’ expectations of brands and businesses to embrace greener strategic goals and broader stakeholder support are getting more attention on executive agendas, according to research from supply chain risk management firm Avetta. The firm’s new exec survey finds...
Companies large and small understand the importance of investing in marketing. Many of the leading ones spend more than 20% of their revenue on marketing. Some even spent close to 50%! The goal is to get more exposure, reach your target audience, and drive engagement,...
With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return...
The best brands usually have a story or two to tell, but shouting them from the virtual rooftops can be a fruitless exercise if no one is around to hear, or listen, for that matter. This is where online PR comes bursting into life. When done right, it can be a...
Have you heard the news? Business chat isn’t just for customer service anymore. In fact, chat is poised to be the next big thing for U.S commerce, with 82 percent of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and...
I am a reformed Mets fan, but until now I was unaware that July 1st is “Bobby Bonilla Day.” Apparently, this is the date each year the Metropolitans pay about $1.19 million to the former All-Star, part of their deal made in 2001 to buy out the slugger’s $5.9 million...
No matter what your career, having the right professional and public image is key to getting ahead. This sometimes can be hard to navigate, particularly if you’re a freelance writer who is trying to balance making an income with keeping your readers interested and...
Despite significant hurdles created by the pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’ carts during unprecedented times and resulting in multiple $100 million launches, according to new research from...
When developing a business’ marketing and PR campaigns, it’s often wise to involve team members who may not necessarily belong to marketing or PR departments. Sometimes, however, business owners and managers overlook certain team members who could contribute valuable...
If COVID taught us anything, it’s that things can always go wrong, and we need to be prepared for the unexpected—and that today’s business model needs to be ready to adapt on the fly. New research from Accenture shows that while 88 percent of companies finally have a...
No matter your industry, there’s nothing like having a global pandemic rattle all of your chains at once and force you to face situations and make decisions with no precedent on which to guide you. But in an always-changing, adapt-on-the-fly field like PR, the...
When I say “military-style-coaching,” most of us think of R. Lee Ermey, the ferocious US Marine Corps Drill Sergeant, in the movie Full Metal Jacket as an example of a military coach. Ermey’s character was profane, demanding, and a picture of precision in basic...