Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption. In fact, one of the...
Family businesses tend to get more respect from the public than other businesses, according to new research from London-based specialist communication agency Transmission Private. Based on a 2,000-person survey conducted by OnePoll, branding a private company as a...
Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed,...
It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center...
To no one's surprise, social media use has reached an all-time high since the pandemic’s onset. While the world faced unprecedented changes, engagement increased by 61 percent, according to Kantar. As people spend more time at home, social media is the predominant...
The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here...
As the age of COVID rolls on (and on), new research from the National Association of Corporate Directors (NACD), representing more than 21,000 board members, analyzes survey responses from directors worldwide, exploring how boards across the globe are navigating the...
Are you struggling to get the desired traffic and conversions from your website, despite making your best efforts? Chances are that you might be missing some key SEO aspects and need to optimize your website to change that. So, how can you optimize your website for...
Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis. New research from global experience company...
Everyone has seen bad examples of digital communication—especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to...
The COVID crisis has taught us that resilience is as important a factor as any for brands and businesses in the big picture. New Deloitte research explores how organizations have coped with the tumultuous events of 2020, and identifies 5 key traits that characterize a...
While the COVID-19 pandemic claimed many business and brand fatalities, customer loyalty was not among them. Despite imposing a severe stress test on brands, loyalty has survived the impact of the pandemic, according to the 25th annual 2021 Customer Loyalty Engagement...