The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...
During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1. Don’t pitch...
With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more...
In the wake of a flood, organizations face the dual challenge of managing the immediate fallout and communicating effectively with their stakeholders. The role of PR becomes crucial in shaping the narrative, addressing concerns, and rebuilding trust. This article...
Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a...
You’ve probably noticed that there is a topic that rarely ever leaves public discourse—the environment. When there is news about a pop star reaching new levels of financial success, there will always be questions about their CO2 emissions. We talk about the...
It’s not tough to figure out why Gen Z are presenting so many challenges for brands and marketers—if Gen Zers are defined by a single attribute, it's that their fluid sense of individuality makes them harder to pin down than their older counterparts. New research from...
Businesses across sectors are harnessing the power of AI to enhance their efforts in acquiring and engaging customers. From personalizing customer recommendations to providing predictive analytics, AI is enabling businesses to deliver tailored experiences that...
2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New...
In today's rapidly changing and increasingly polarizing world, businesses face increasing pressure to engage with and comment on current events and social issues. This dynamic landscape makes corporate communications more challenging than ever. Companies must...
Is Black Friday a fading holiday-shopping tradition in the digital age? Well, we’ll find out in a few days whether it’s still substantial, but the fact is these deals and discounts are starting to be extended over several days or weeks, so the one-day event of past...
Fake news is a real problem in America. Communicators have the savvy to determine the true from the false, or at least to decipher fact from opinion, but that’s not necessarily the case for many. New research from the Institute for Public Relations reveals that most...