If your site is struggling to generate traffic from Google, don’t worry. There are lots of ways to bring people pouring in, so here are just a few examples of what you need to do to see a marked difference in visitor numbers. Image source: Pexels Understanding the...
The industry of public relations is constantly evolving. It has become one of the most essential tools for building and promoting a successful brand. But press releases and pitching are not the only PR strategies that can help get a business recognized and talked...
Social media marketing encompasses a wide variety of platforms and strategies that have proven to be effective for brands looking to grow an online presence—especially those where factors like target audience age and visual representation are key to attracting...
The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to...
As part of the overall Purpose mandate that brands and businesses were asked to adopt a few years ago, it was expected of them to become outspoken on societal issues, and even take sides on hot-button issues, as we are all aware. For companies, the reluctance became...
Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing, they mean much more today. Stakeholders (internal and...
Strong media relations are vital to your business' success in today's fast-paced digital age. These increase your personal reputation and name recognition with reporters, making your pitching efforts go much more smoothly throughout your career. Media relations are...
The arrival of fall brought plenty of Bulldog traffic with it; September was another one of our best months in recent history. As usual lately, our contributors’ high-level commentary on generative AI is capturing a lot of interest, with posts last month analyzing AI...
Employer branding for startups isn’t quite the complex, elusive concept that it first appears to be. In the same way that you need to create a brand identity that resonates with your target customer, you need to create one that resonates with your target talent....
It’s a bit surreal to think that here in 2023, women are still having to battle many of the same challenges in the business world that they’ve been fighting for many decades. But equal pay, upward mobility, and comparative respect from colleagues are among the...
Just finding prospective talent is a challenge for companies these days, but the stakes have now been raised for how businesses proceed through the process of fielding applications and conducting interviews—this “talent experience” has a more significant impact on the...
Struggling to capture and hold your audience’s attention in our mobile-focused world? In today’s article, we're exploring mobile-based strategies and practical tips you can use to craft concise and compelling content that resonates with your ideal customer. By...