Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business...
Much like the world wide web in the early 2000s, generative AI seems like it’s in a “wild west” phase—as businesses and consumers explore the true potential of the new tech, there are plenty of warnings and red flags being thrown, yet a notable lack of regulatory...
Mistakes happen, both in life and in business. However, in business, some of those mistakes can lead to customer churn and to all-important trust being broken. If your customer churn rate starts rising above the acceptable averages of 2-8 percent (for B2C businesses),...
With the fall season right around the corner, it’s that time of year again—no, not time for the retail holiday decorations to go up just yet (thank goodness), but it’s time for communicators to get on their holiday marketing game, if they haven’t already (and they...
Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people's lives through business, policy, and community...
The state of business stability has rarely been so vulnerable—today's geopolitical turmoil, shaky economy, intensifying natural disasters, cybersecurity breaches, supply chain disruptions, and other challenges are testing the resiliency of companies like never before....
The AI age is fraught with challenges that have many leaders worried as they prepare to deploy it more widely, including a sizable skills gap among employees, concerns about ethical and responsible use, and more recently, the fake input and threats of malicious...
What do people think of your brand? Whether opinions or stories are on social media, in the press, or pasted online for the world to see, it has always mattered to businesses. In fact, you may already have a reputation management strategy where team members deal with...
As business and society continue to integrate AI into so many facets of work and life—and despite what many leaders have said about AI enhancing their workforces, not replacing people—nearly three-quarters of American adults (74 percent) surveyed nevertheless fear...
AI has ushered in a new era of efficient business operations and processes, but as expected, the tech is proliferating in malicious ways as well. New research reveals the alarming rise in the use of AI by cybercriminals in scaling and crafting sophisticated email...
Negative feedback is always tough to take. Even if you’re an experienced PR pro, criticism can take the wind out of your sails and leave you feeling a little unsure. In reality, regular feedback is a blessing—92 percent of people say constructive criticism improves...
In the fast-paced and interconnected world, organizations across industries face a multitude of safety challenges. From workplace and product safety to crisis response and community safety, maintaining a strong safety culture is paramount. This is why public relations...