If you run a business, then you are sure to have an online presence to some degree. This makes it imperative that you keep yourself and your business safe when you are using the internet—especially if you are storing or sharing sensitive information online. While it...
Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. And that hasn’t changed—but the sophistication and interactivity expectations certainly have. It’s time for brands to take it up a notch with their...
Client acquisition is the lifeblood of any business, but this applies in particular to the PR industry, where building and maintaining solid client-facing relationships is vital. For this reason, it’s important to understand how we can keep reaching out to more...
In this article, we explore the significance of public relations in driving growth for ecommerce and service-based businesses. As online presence continues to play a crucial role in brand awareness, credibility, and customer retention, having an effective PR strategy...
Public relations is, essentially, the umbrella term for effective and mutually beneficial working relationships between a company, its customers and media, as well as the company and other businesses. This is why PR is not only an excellent investment for the short...
With generative AI making it possible to cut down on workloads across departments, CEOs are turning their attention to maximizing productivity in 2023, as many believe that the competitive advantage today will depend on who has the most advanced generative AI....
In the dynamic world of social networking, a new contender has suddenly emerged: Threads, the latest app from Meta. Within its first 24 hours, over 30 million people signed up for Threads, an impressive launch for what's been dubbed as Meta's answer to Twitter. But...
When you are running a PR firm, one of the most vital aspects you need to consider is your workforce. Without a great team of people working for you, your business will quickly wither and die. After all, if there is no one providing quality services, marketing and...
Hard to believe, but schools and colleges will be back in session in just over a month in many parts of the country, and new research suggests that the season will bring along some old-school consumer behavior—good ol’ brand loyalty. The recent survey from...
While two-thirds of marketers consider thought leadership to be among their top priorities, recent research finds that only 26 percent say their current program is successful, and 65 percent say only moderately successful—even though their organization’s thought...
Marketers and communicators have been turning to generative AI and other emerging tech to try to finally get a handle on ever-heightening customer experience expectations, and brands and businesses are at last feeling like they’re making some substantial progress—but...
For many years now, platforms like Facebook, Instagram, and Twitter have been among the best places for businesses to connect with their audiences. Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their...