Marketing personalization changes everything—from the offers you present to the way you communicate with your prospects, personalization is a complete mental reframe. And in 2023 and beyond, personalization is key to establishing a strong brand identity. With a...
In today's competitive marketplace, food and drink brands need to stand out if they are to catch the attention of potential customers. However, with products constantly vying for attention on supermarket shelves, it can be challenging for brands to make a lasting...
The digital age has brought about significant changes in how businesses operate, particularly in the field of public relations. With the rise of social media and online communication, companies have had to adapt and embrace new strategies and technologies to stay...
Personalization has been a top-priority consumer demand for a while now, but new research from real-time AI firm DataStax indicates that it’s time for brands to take it up a notch. The company’s new survey underscores the need for even more relevant recommendations,...
The content marketing landscape is filled with myths and untruths that a lot of marketers, unfortunately, still believe in. When they accept them as gospel and try to put them to work, they quickly discover the results they were hoping for are nowhere in sight. Let’s...
On the night of April 11, during former President Trump's interview with Tucker Carlson on Fox News, there were two important PR lessons voiced—both which should never be copied by PR pros. The first one was when the former president said that when he was indicted in...
Yes, AI-supported customer service has not been without its headaches, and the metaverse plunge has been slow to unfold, but brands and marketers must make no mistake—these are among the rapidly evolving technologies linking the physical and digital worlds that will...
Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an...
Imagine this scenario: a potential customer searches for your business online and finds negative reviews, comments, and news articles. They are immediately turned off, and decide to take their business elsewhere. This is why managing your business reputation is...
Public relations is a process by which an organization creates, manages, and delivers messages through one or more communications mediums in order to influence the opinion or behavior of others—and it’s an essential component when creating an outreach strategy,...
As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. And not only for online browsing and purchasing, but for in-store shoppers as well—the app function that is growing the fastest year over year. New...
As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative...