Spring is in the air—from snowdrops blooming to blue skies and the days getting noticeably longer—but it appears the economic gloom is not lifting. The International Monetary Fund has warned that Britain is expected to be the only large industrialized country to face...
Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds. But to achieve...
Many brands are losing customers where it hurts most—when they’re trying to convert, particularly on mobile devices. Meanwhile, those that offer seamless cross-device CX, particularly on the top three high-trafficked website areas—product detail pages, category pages,...
At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research...
Despite the well-expressed expectations of today’s consumers, brands and businesses are understandably hesitant to take sides on hot-button societal issues, but new research from comms giant Ruder Finn brings these leaders and companies some much-sought...
Here's a riddle for you—which format is more interactive on Instagram? Is it Reels, Stories, or Posts? Drum roll please…it's Instagram Stories. If you skip publishing content on your Instagram feed for a week, your audience won't skip a beat. But, if you stop...
A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t...
When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG)...
Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to...
Men are earning an average of 10 percent more than women in climate-related work, new research from climate industry diversity advocacy Women+ in Climate Tech reveals in an analysis of the latest Environmental Jobs Salary Transparency survey, an open-source multi-year...
From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI...
The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism...