Public relations representatives live according to planners, meetings, emails and projects. All of these variables demand time, which is difficult to manage if attention and focus are divided. If you want your PR reps to deliver the best service to your clients, this...
Among the many shakeups caused by the pandemic, the ever-shifting “new normal” workplace is one of the most significant—and its effect on leadership is now being realized. A new study from research consortium Future Forum reveals that executives’ work-experience...
For most people, email campaigns have become synonymous with email marketing nowadays. Although that’s not a wrong perception, it’s not all there is to email campaigns. You can also use email campaigns to build brand awareness. You can create email campaigns simply to...
Consumer stress levels and mental health concerns amid inflation have jumped nearly 50 percent from just a few months ago, which will create unique challenges for brands and retailers this holiday season, reveals new consumer research from Vericast. The firm conducted...
The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands' entry into virtual environments—and have a long wish list of...
Businesses that want to connect with customers and clients in an immediate and memorable way choose video marketing as their main means of engagement. Understanding the appeal of promoting products and services through video is useful if you’ve yet to take the plunge....
With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a...
New research from customer relationships communication hub Front suggests that conventional wisdom is outdated: the most important thing in business isn’t time or money, it’s human connections. The firm’s new report, The Science Behind Strong Customer Relationships,...
Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. Yet many companies struggle to maximize their value. Why? A strong blogging...
Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research. The firm’s new FOCUS Black: State of...
Women leaders are switching jobs at the highest rate in years, and at a much higher rate than men in leadership—and companies that don't take action in response to this trend are at risk of losing hard-won progress toward gender equality, new research from LeanIn.Org...
The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. This 64-game soccer...