Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...
5 tips for effectively using TikTok trends to boost your PR campaigns
TikTok got banned in the U.S.—almost. After being shut down for about 12 hours, this social media platform finally came back online after President-elect Donald Trump restored it. The president vowed to save the app moving forward. There's no denying the potential...
7 smart steps for building a social media strategy for your brand
Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience. To further elaborate, social media is the best place to connect with an...
6 steps to repairing brand trust after a social media misstep
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive comments, or sharing...
Strategies and tools to navigate the challenges of decentralized media in 2025
Traditionally, PR has relied on centralized platforms to deliver messages, control narratives, and reach broad audiences. However, algorithms are constantly changing, platforms are mishandling data, and social media users are becoming more concerned about how...
How to create a winning TikTok strategy as a marketing for your business
From being a platform originally for short-form entertainment, TikTok has become a marketing giant for businesses. With billions of active users, this technology company ensures the highest reach and engagement potential. Here is a guide into how businesses can use...