Micro-influencers aren't new, but their power is growing. As more and more people realize that celebrities might have the followers but don't have the engagement, micro-influencers become more and more coveted. The reason is simple: they have authority and engage in...
In the last few years, influencer marketing has become the centerpiece of many communications strategies and a favorite topic of discussion among industry leaders. Communications professionals seek to understand the impact and measure the effects of an influencer...
Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
New research suggests that our reliance (OK, addiction) on web news and information may be starting to let us down. The latest American Customer Satisfaction Index (ASCI) reveals that customer satisfaction with e-business is down 0.8 percent to 74.3 on a 100-point...
Who’s the most influential person on Twitter? Well it’s not the account with the most followers. But you’d be forgiven for assuming so; the person with the biggest microphone is usually the loudest. But the conception that the most influential social media users are...
![Contagious: Why Things Catch On [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/06/illustration-people-thinking-768x288.jpg)
On June 13, 2017, Bulldog Reporter presented a webinar by Dr. Jonah Berger titled Contagious: Why Things Catch On. Here is a recap of what the marketing professor and bestselling author had to teach us. How did Beyoncé successfully release Lemonade with zero...
The notion of give-and-take is a key element of any successful professional relationship, and the relationship between PR professionals and journalists is no different. If you want to help your own PR efforts, start by helping journalists do their job. From how the PR...
A successful call-to-action campaign depends less on the sweetness of the deal than it does on the familiarity of the brand. The same can be said for influencer engagement when targeting journalists and/or media outlets. Journalists and other influencers tend to...
When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...
In the endless search for social media mastery, Twitter holds a hallowed place among platforms. But it has probably become clear to you and your social media team that many users in the Twitterverse aren’t actually users at all. At least, not human users. Indeed, a...
A whopping 89 per cent of B2B marketers are including content marketing in their overall marketing strategy. Are you one of them? Is your organization ramping up a content-building engine and starting to churn out lots of interesting and educational content that is...
Remember the days when all you needed for a good media relations strategy were some key contacts at local or national media outlets? From there it was a phone call or an email to pitch your latest client, and if you were lucky, you got a story in print, an interview...