Call it the first advertising mistake of the holiday season or a genius marketing ploy, but no matter how you look at it, Starbucks is the first corporate entity to reignite the “War on Christmas” battle this year. Starbucks sparked controversy just a few days ago...
Like many great things throughout history (see: penicillin, Silly Putty), it was unintentional. Last night, between the second and third periods of her team’s tilt with the Chicago Blackhawks, Elise Butler, head of the St. Louis Blues social media team, did what no...
This holiday season, peer-to-peer online reviews will influence what goes on shoppers’ lists, according to new research from advocacy activation firm Social Media Link—83% say they discover new products on a monthly basis through social media before other sources, and...
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
There was always a portion of agency work that came down to the gut. Marketers, public relations teams and advertisers just knew sometimes, or at least they thought they did. They developed pitches and eventual campaigns using a combination of their intuition and data...
It’s no secret that social media is a necessary part of any brand’s marketing strategy today. Given the explosion of social media in recent years, brands that treat social as an afterthought are missing out on an opportunity to engage with the right audience...
Whether they work in advertising, journalism or PR, everyone tasked with creating content dreams of tapping into the perfect topic and having a piece that goes viral outside of their usual audience. But what is it that makes up that elusive viral element? To get to...
At the beginning of September, the American Press Institute released its latest Twitter study entitled “Twitter and the News: How people use the social network to learn about the world”. Though the study covers a variety of topics, from a general overview of Twitter...
The latest research from GfK MRI shows that Millennials play a dominant role on many of the top social media sites. This coveted consumer generation represents 70% of Instagram users and 61% onTwitter. The data also reveal that the median age of Facebook users is...
This past Monday saw the third federal leaders’ debate, this time with foreign policy on the agenda. Barbs were thrown from all angles on issues ranging from the delayed Keystone pipeline to federal refugee policies. And while there was no overwhelming winner, once...
Even as marketing disciplines such as content marketing, employee advocacy and social selling are embraced by businesses of all types, there has been little revealed about employee perspectives on these initiatives. But according to new research from employee advocacy...
So, you want to have a (professional) relationship with a journalist, do you? At the risk of sounding rude: Get in line. Journalists—especially in the current climate of newsroom cuts, shrinking budgets and hand-wringing over the state of the industry—are...