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SourceRise: A promising new matching tool for journalists & non-profit sources
Call it the little startup that could: SourceRise, a two-person website that’s only a year old, surprised even its founder when it recently nabbed The Global Editors Network’s best media startup prize. Based in New York, SourceRise acts as a matchmaker for journalists...
How to maximize your brand-created content
Your public relations agency, or perhaps even you, finally succeeded in getting that brand-enhancing column published. You’re thrilled to see your ideas—and byline—alive in digital ink in an influential industry publication. But have you given due thought to how to...
Twitter’s “Moments” is only months away—how is your business strategizing?
As Twitter says goodbye to its CEO, it’s preparing to make one of its boldest moves yet. The platform is gearing up for “Moments” (formerly dubbed ‘Project Lightning’): a code-named, experimental feature that puts a curated spin on live news. This fall, users will...
AMAgeddon: the day Reddit stood still
Earlier in June we saw Reddit up-in-arms over new interim CEO Ellen Pao, who quickly became target to severe backlash from the community after establishing that Reddit would no longer be a “completely free-speech platform.” As such, many users transitioned their way...
Dashboards for media monitoring, business performance and everything in between
The first time I saw a corporate dashboard on a big LCD screen, back in 2010, it displayed the number of daily unique visitors of a website plus the guest WIFI password. Things have changed so much in 5 years. Today’s dashboards draw on a vast array of business...
One third of consumers who contact brands on social media never get a response
Social media has helped generate an efficient two-way street for brands and their publics to communicate, but some brands seem to be stuck on the one-way street of yore—and their customers aren’t happy about it. As it turns out, a full third (33%) of consumers who...
New study makes the case for Data Analysis-as-a-Service capabilities
New research on data analytics reveals that the majority (63%) of B2B companies polled are frustrated by the amount of time it takes to attain the meaningful reports and data insights they seek to make more informed business decisions. It also revealed that most...
Marketers need to stop interrupting!
As consumers tune out banner ads and fast forward through commercials, brands need to refocus their marketing priorities and shift resources to non-interruptive methods, said Tom Gerace, CEO and founder of marketing and storytelling firm Skyword, at the company’s...
Lindsey Graham candidacy draws yawns on Twitter; Cruz, Bush get most mentions in June
The race for the 2016 Republican Party Presidential Primaries is heating up alongside the weather, with more than a dozen candidates now having thrown in their lot. The most recent candidate to declare — other than the super-famous Donald Trump, whose hair probably...
5 ways to ensure successful data-driven marketing
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
BNN’s Disruptors: Disrupting in space, but we don’t want to go there
On last week’s episode of the (June 11) Disruptors, hosts Amber Kanwar and Bruce Croxon discussed Jack Dorsey taking over as CEO at Twitter, Jim Balsillie’s realization when Blackberry was in trouble, Amazon’s move into Canada, and some not so PG friendly discussions...