Disruptive upstart Uber has certainly hit its share of PR speed bumps on its journey to ridesharing domination—crises, faux pas and “misspeaks” of various shapes and sizes, resulting in allegations of media threats, price gouging and random misogyny—but the San...
Crises & The Flash Boys Effect: When response speed affects outcome
With the evolution of digital and social media, and the demand for corporate transparency at an all-time high, we’re seeing more exposés, scandals and crises than ever before. From a news anchor’s comments sparking crisis for an entire network, to allegations against...
Monitoring and measuring the velocity of Fitbit’s IPO
On June 18, Fitbit will become a publicly-traded company. With shares priced to sell between $17 - $19 a piece and a valuation upwards of $3.7 billion, the ultra-popular sports accessory is positioned to be one of this year’s hottest IPOs. Though wearable technology...
Jurassic World smashes records: did social media give us clues to its success?
Before investing time and money in a movie, many of us consult Rotten Tomatoes or online reviews–but other ways of measuring mass appeal are emerging. While MediaMiser’s platform is frequently used to monitor news coverage for companies, once in a while we throw it...
When Orange REALLY is the New Black
On June 11, as I was getting ready for bed and planning my strategy for my next day binge-watching marathon, fellow OITNB fans were ALREADY watching what is undeniably Netflix’s most anticipated season release of Orange is the New Black (season3). Attention inmates!...
BNN’s The Disruptors: Should the show focus on startups or established players?
I’ve been watching and analyzing BNN’s The Disruptors since April. As an entrepreneur, I really appreciate the show—it encourages me to think differently on how I view opportunities, and even how I make decisions at MediaMiser. On June 4’s episode, hosts Amber Kanwar...
Keep talking and nobody explodes
Earlier this month, MediaMiser hosted a full day of planning on its research and development roadmap. It was an opportunity to plan for changes to our big data platform, our public APIs, and the future of our key components such as monitoring, contact manager and...
What Pinterest’s ‘manhunt’ means for your business
When it first hit the scene, Pinterest quickly developed a rep for being a man-repelling wasteland of aspirational “I Do” boards and gaudy nail art. Yes, there were legitimate reasons for guys to be afraid. But Pinterest is working diligently to become more inviting...
Why companies aren’t analyzing and responding to patterns in Big Data
With the recent explosion of data, especially as the Internet of Things (IoT) has emerged as an IT trend sweeping across the business world, 73 percent of organizations are finding analyzing this increase in data a major challenge, according to a new global survey...
BNN’s The Disruptors: From Beats to Health to Frost Free Windshields & Shopify’s IPO
This week’s The Disruptors kicked off with online shopping solution Shopify’s IPO and a quick interview with Chief Platform Officer Harley Finkelstein. However, the majority of the show focused on startups looking to disrupt the marketplace. The show looked at...
CAA’s Ontario’s Worst Roads: GTA, Timmins drive record participation
When complaining to coworkers about your commute, the latest data from CAA’s Ontario’s Worst Roads campaign may give you more cred—and mitigate any soul searching that stems from Jekyll and Hyde fits of road rage. For the second year in a row, MediaMiser partnered...
#TORW2015: a review of Canada’s largest road race weekend on Twitter
Over May 23 and 24, 49,000-plus runners and more than 100,000 spectators took to the streets of Ottawa, MediaMiser's hometown, to participate in what is hailed as the largest and most prestigious running event weekend in Canada: Tamarack Ottawa Race Weekend. This...












