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5 ways social media localization can boost your global following—and sales

by | Jun 28, 2019 | Analysis, Public Relations

Business localization results in more business leads and revenue. Taking your business local means campaigning in the locality’s dominant language, designing products in a way that appeals to potential clients, and interacting with clients at a personalized level. In order to fully benefit from business localization, you need to employ social media localization to the business.

Social media has grown to become a huge marketing tool—you can penetrate any global markets with these platforms. And you will learn about different cultures even without boarding a plane. You can reach out to potential customers around the world and have fun as you convince them to buy from you. But without doing this in their native language, most of these people may never understand you nor take you seriously.

If your business is global or national, you can hire a translation company to configure your Facebook posts, for example, into multiple localized languages. This is with the realization that billions of people interact with social media content every day, either through sharing, re-tweeting, commenting, or liking. Of these interactions, more than half of them are done in local dialects and among family and friends. That is why we cannot overemphasize the importance of social media localization.

At a more advanced level, social media localization affects which platforms you should join in order to appeal to different people from different locations

For example, in China, Facebook, Twitter, and Instagram are all banned. If you wish to engage with a Chinese clientele, it would not help you much posting campaign ads on Facebook or any other banned platform. Instead, Weibo would be a better option for you as over 30 percent of the Chinese population logs into the platform on a daily basis.

In Norway, on the other hand, biip.no is a more popular platform than Instagram and Twitter. If you want to win over the Norwegians, then you may need a translation company to change your content in fluent Norwegian language and then post it on biip.no.

In a nutshell, social media localization allows you to campaign for your services and products online in a multilingual, multicultural approach. Here is a summary of the ways in which this new trend can positively impact your business:

1. Increased followers and traffic

When people realize that your social media pages speak to them in their native languages, their interest in your products will increase. People always feel more comfortable when interacting with social media content that’s in their mother tongue because they’re never lost in translation. And the more followers you get on the social media, the more audience you will have, and the more online traffic your company website will receive.

2. Better customer interactions

Posting in one language means that everyone else who doesn’t understand it will not feel confident asking questions. For example, a Brazilian customer who doesn’t understand English may opt to buy from your competitors if you aren’t chatting with him in Portuguese. Social media localization enables you to listen to customer feedback in multiple languages and then, with the help of a translation company, you reply to them in their language.

3. Precise ads

Creating an ad in English and then expecting non-natives to translate it using online translators is very naïve. Their translating skills can be misleading because they interpret your content word for word and omit the spirit of the ads. With a localized social presence, you are able to customize ads for different people, capturing their culture, language preferences, and customer behavior.

4. Improved brand reputation

Localizing your content on Facebook and Instagram makes every user on those platforms feel appreciated and their needs well taken care of. You can be posting tutorial videos of how to use one of your products, which makes customers feel like your company has their interests in mind. But if the video isn’t in different languages for all your clientele, some of them may feel left out. This feeling will prompt them to give you negative online reviews and damage your company’s reputation. Remember that customers like feeling special and appreciated.

5. Gaining brand ambassadors

When people can interact with your social media posts, they understand your brand and products better. That means that if they love any of your products, they will comment on your Facebook or Twitter ads in their local dialects—which naturally boosts the product among people who speak that dialect.

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Rilind Elezaj
Rilind Elezaj is an experienced Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results. 

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