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6 reasons why SEO proxies are essential for your business

by | Aug 24, 2021 | Analysis, Public Relations

Online businesses have seen rapid growth through the utilization of digital technologies. There isn’t a better time for businesses to shift online. Have you any idea of how SEO proxies can be a boon for your business?

A proxy is a service that helps users protect their IP location from being observed by other users. It hides your real IP address and replaces it with a different IP address. For business, a proxy can be beneficial and facilitate both the finding of clients and how you work with clients. This is why buying a proxy can be beneficial to your business.

Any top-ranking website, on any search, is well-optimized through SEO strategies. Proper use of SEO on your site will help your business gain the necessary exposure to attract new business.

6 reasons why SEO proxies are essential for your business

Source: pixabay

6 reasons why SEO proxies are important for your business:

1. Anonymity

Keeping a close eye on a competitor’s website is very important for your online business. While doing online activities, your IP address can be tracked by other websites. Proxies prevent IP addresses from being identified by site owners, cyberspies, and hackers. Some hackers or bots try to steal your data to sell to other companies.

As you visit sites and software, you can get an extra layer of security using an SSL proxy. Whenever you conduct a search on the internet, the SSL proxy server will take that information, encrypt and decrypt the transfer of information to your IP address. In this way, your IP address will be secure from discovery while doing research.

With SEO proxies, businesses don’t need to worry about their security concerns such as disclosure of their IP addresses as well as private information, while visiting sites. A proxy is a stable service that enables you to surf the internet in secure surroundings. Using a proxy can help to access any required site or software without letting the website’s owner know that someone is investigating the data on their website.

6 reasons why SEO proxies are essential for your business

Source: pixabay  

2. Access to geo-restricted sites

Many people face problems accessing restricted sites in their area. Content providers sometimes block access to users based on location. With a proxy, you can easily access those types of restricted sites. Some sites that provide valuable content can be restricted to your locations. SEO proxies help you to gain access to those types of sites without any difficulties.

A proxy acts as a middleman between the internet site and your device. Whenever you need information from the internet, first it’ll move the request to a proxy server that is based in a different location from your actual location. From there, the proxy sends information to your IP address from the proxy server. That’s how you can easily access restricted sites from your device. It can be the safest way to access any site that is restricted based on location.

3. Data collection

Data collection is very important for any type of business as the content gained can improve business processes. Data can be the content on your site or it can be keywords for the content. Data can be a list of competitors or it may be a list of your clients. Many businesses use web scraping for data collection from competitors. Data scraping is the process of downloading all the titles, posts, images, and videos from a certain site and storing that data in a computer folder. This data can obviously be beneficial for developing strategies to best compete against your competition.

Adding proxies to your web scraping project can be beneficial and secure. Data collection without using a proxy can attract scraping spiders, leading to discovery and penalization and being blocked by Google. SEO proxies give extra security while collecting data from the internet. And it helps protect the original IP address from discovery and banning by bots.

6 reasons why SEO proxies are essential for your business

Source: unsplash

4. Backlinks creation

Even with good content on your site, Google won’t immediately rank you. It can take some time for crawling bots to trust your site and rank it on search results.

You can also use backlinks to rank your site on search engines.

There are two types of backlinks: internal backlinks and external backlinks. Internal backlinks connect the posts of a blog from one page to another. External backlinks connect one site with another site. Getting multiple backlinks to your site can help raise your rank faster.

Google doesn’t like self-link building and if you do so, there is a higher chance of getting banned. But using an SEO proxy for link building can be a smart strategy. You can create backlinks of your site with different domain names from the different IP locations. Google will see that your site is getting backlinks from different domains of different locations and won’t penalize your website.

Either you can build links organically or by using automated software. Google prefers to rank a website having real organic backlinks rather than a site with fake backlinks.

5. Increases customers

Marketing is essential for broadening your business and increasing your customer base. Running ads on Google using a proxy is simple and secure. Generating ads and getting clicks on ads helps to get more clients to your business. You can use a proxy to generate ads from different locations around the world.

SEO Proxy not only helps to reach out to potential clients but also helps businesses to communicate with clients in a secure environment. It protects messages from being revealed to outsiders, preserving client confidentiality.

6. Social media management

Social media managers protect hundreds of accounts from getting banned by social media algorithms. They use proxies to handle multiple accounts with different IP addresses at any given time so social media algorithms won’t be seen as spam. Using a SEO proxy blocks hackers from easily hacking into your accounts.

Sending an excessive number of promotional messages may be declared spam by social media algorithms. Social media can be an effective tool for the creation of ads and other promotional opportunities.

6 reasons why SEO proxies are essential for your business

Source: pixels

Conclusion

SEO is an important factor for expanding your online business and increasing your customer base. SEO proxies have many functions and advantages that help to perform SEO activities for your business.

It is far preferable to use private SEO proxies than using a public proxy for SEO purposes. Public proxies aren’t a good idea–they’re not reliable nor are they secure.

There are many businesses that have reaped the benefits through their use of proxies. You too may find that a SEO proxy is essential to your online success.

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Dan Martin
Dan Martin has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.

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