A positive corporate culture is becoming the most important factor for attracting and retaining the best talent for brands and businesses today—and this criticality is top of mind for employers looking to recruit, according to a new study from global staffing firm Robert Half that examines why workplace culture is increasingly under the microscope.
According to the firm’s new report, Organizational Culture: The Make-or-Break Factor in Hiring and Retention, more than one-third of workers in the U.S. (35 percent) and Canada (40 percent) wouldn’t accept a job—even if it was a perfect match—if the corporate culture clashed.
But the sentiment is not just for employees—a whopping nine out of 10 U.S. (91 percent) and Canadian (90 percent) managers said a candidate’s fit with the organizational culture is equal to or more important than their skills and experience.
While a majority of workers across North America said their ideal corporate culture is supportive or team-oriented, most described their company as traditional.
“In today’s competitive hiring environment, employers risk missing out on strong candidates if they don’t promote what makes their organizational culture unique,” said Paul McDonald, senior executive director for Robert Half, in a news release. “This research reinforces the notion that finding the right fit involves more than evaluating someone’s qualifications and experience—there has to be a focus on what motivates that individual and the type of work environment in which they will thrive.”
“But the conversation shouldn’t end with recruitment efforts,” McDonald added. “To keep top performers, employers need to pay close attention to their corporate culture and continue nurturing and promoting those aspects of it that make their company a great place to work.”