On Steven Stamkos, Leaf fans, and the power of ‘like’

by | Dec 10, 2015 | Facebook, News, Social Media, Sports

It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers.

Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact — again — this week, after liking a TSN tweet linking him to the Toronto Maple Leafs.

It all started after The Score’s NHL editor Ian Maclaren tweeted this:

It was the third time Stamkos has liked a tweet linking him to the Leafs since 2014 (he’s stated each time that the likes were “accidental”). Predictably, Twitter mentions of the 25-year-old from Markham went through the roof:


Also predictably, fans of both teams flipped out.

Some analysts prognosticated the provocative liking of tweets was simply a new way of getting leverage on his current employer:

It’s hard for some of us to imagine: the ability to move social media with the click of a button.

But the latest Stamkos affair is just another lesson on why celebrities of all stripes need to choose their words — and likes — carefully when engaging on social media.

Jim Donnelly
Jim Donnelly graduated with a BA in History/English from Wilfrid Laurier University and a MJ from Carleton University. Jim heads Agility PR Solutions’ Media Insights Group which oversees the production of public and client media analysis reports and infographics. Jim was previously editor of the Ottawa Business Journal and related publications such as Ottawa Technology Magazine and Meeting in the Capital.


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