fbpx

On Steven Stamkos, Leaf fans, and the power of ‘like’

by | Dec 10, 2015 | Facebook, News, Social Media, Sports

It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers.

Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact — again — this week, after liking a TSN tweet linking him to the Toronto Maple Leafs.

It all started after The Score’s NHL editor Ian Maclaren tweeted this:

It was the third time Stamkos has liked a tweet linking him to the Leafs since 2014 (he’s stated each time that the likes were “accidental”). Predictably, Twitter mentions of the 25-year-old from Markham went through the roof:

stamkos

Also predictably, fans of both teams flipped out.

Some analysts prognosticated the provocative liking of tweets was simply a new way of getting leverage on his current employer:

It’s hard for some of us to imagine: the ability to move social media with the click of a button.

But the latest Stamkos affair is just another lesson on why celebrities of all stripes need to choose their words — and likes — carefully when engaging on social media.

Jim Donnelly
Jim Donnelly graduated with a BA in History/English from Wilfrid Laurier University and a MJ from Carleton University. Jim heads Agility PR Solutions’ Media Insights Group which oversees the production of public and client media analysis reports and infographics. Jim was previously editor of the Ottawa Business Journal and related publications such as Ottawa Technology Magazine and Meeting in the Capital.

RECENT ARTICLES

8 steps to building your brand identity on social media

8 steps to building your brand identity on social media

Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines.   It goes without saying it's no small task to stand out from the crowd...

Why SEO is a necessary component of modern PR strategy

Why SEO is a necessary component of modern PR strategy

Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings.  The question is, are these strategies merely...