Tommy Morgan is the youngest person on the Sage Communications staff, but has quickly become one of the stars of the firm’s PR team and earned the respect of his peers and managers alike. Since joining Sage last year, Tommy has not only come through time and again for...
A how-to template for an award-winning entry for the Bulldog PR Awards
One common question we get every year is, "What does a winning entry for the awards look like?" As the parent company of Bulldog Reporter, we can’t actually apply for the PR awards, but I wanted to share what we would have entered if we could. Hopefully this example —...
Measuring what matters—are you on the right path?
Analyzing data can be difficult. Some data is tough to fully capture. Some data is difficult to make sense of. And sometimes organizations are so time-constrained that crunching the numbers only receives a sliver of the time it deserves. But measuring success matters...
The Year of Humanity—15 customer experience trends for 2018
Every year, customer experience research, advisory and training firm Temkin Group highlights one theme that it sees as being particularly important for the customer experience community. In previous years, the focus has been on Empathy, Employees, Emotion, and...
CMOs say revenue marketing and measurement among top 2018 trends
As 2018 arrives, every marketer is forecasting the top trends to help improve their brand’s strategy for the year ahead. Being at the forefront of your industry means that you’re capturing the attention of influencers, the media, prospects, current customers and...
New rankings reveal 2017’s customer-experience winners and losers
New research and rankings by Voice of Customer (VOC) solutions firm ForeSee examine the omnichannel CX scores of top global retailers by revenue, as identified in the Deloitte Global Powers of Retailing 2017 study. The firm announced the results of its annual Retail...
Key B2B comms trends in 2018—three areas to watch
A new 2018 trendspotting survey from marketing services firm Informa Engage reveals marketers at enterprise companies prioritize events (83 percent), social media (72 percent) and content marketing (68 percent) as their top tactics to engage decision makers. The firm...
CMO pitfall: Ending the year with a bang!
Q4 is upon us and marketers are challenged with a strong close to fuel the 2018 momentum engine. As with all integrated programs, the customer is king and building out an engaging experience is essential for your brand. While you’re measuring annual goal achievements,...
Our Top 10 Articles of 2017 [Most Shared]
2017 has been a year of change and growth and success for Agility PR Solutions. One thing you may have noticed was we built ourselves a nifty new home for all our PR News. We also rolled Bulldog Reporter into our blog, meaning you, our dear audience, were presented...
Our Top 10 Articles of 2017 [Most Viewed]
2017 has been a year of change and growth and success for Agility PR Solutions. One thing you may have noticed was we built ourselves a nifty new home for all our PR News. We also rolled Bulldog Reporter into our blog, meaning you, our dear audience, were presented...
A marketing vet’s crash course in public relations
A year ago, I moved into a new role leading a marketing team at a fast-growing software company. It was an exciting time. We were rolling out new branding, a new website. We needed collateral and marketing programs to generate those essential inbound leads. And we...
The benefits—and challenges—of target audience analysis
It’s reported that almost half of all marketers fail to get their content seen by their target audience. While there can be many different reasons for this, perhaps one of the most common is that organizations aren’t able to create relevant content for that...