Just as there’s no such thing as a perfect person, there’s no such thing as a perfect brand. As the experts at our recent Crisis Comms Mastery virtual summit warned, no one is crisis immune. While that’s enough to keep any PR pro, comms professional, CEO, board...
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free...
No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products. Suddenly...
It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...
As online video continues to grab the attention of consumers more than other content types, a large majority of video production and communications pros (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots—but...
In college, I had a journalism professor ask our class how many of us had signed up for Google Alerts as a media monitoring tool to support our coverage areas. Aging myself a bit, Google Alerts was a relatively new idea then. All the same, when no one in the class...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. Here are some of the most tried and true ways that organizations, including your...
Though media monitoring and analysis has traditionally been used for public relations purposes, there are many ways that other departments can leverage the system. This multidisciplinary approach to the practice allows businesses to receive a higher ROI from their...
MediaMiser has reached another significant milestone that will both benefit our existing clients and entice new prospects — we’ve finalized our acquisition of the Agility business from PRNewswire. With the acquisition, MediaMiser, part of the Innodata family of...
I was listening to a CBC Radio show called Under the Influence, with Terry O’Reilly. The show is a regular series about the changing world of marketing. The particular episode I was listening to had a segment about from where Mick Jagger of the Rolling Stones got his...
How do you make important decisions? Do you trust your gut? Poll your colleagues? Do you frantically search Google to find results from expert sources? Or maybe you’re a firm believer in shaking a Magic 8-Ball and letting fate decide. Regardless of your approach,...
Have you ever looked at your monitoring results and thought: Why is this publication here? It doesn’t even cater to my target audience. You’re not alone. Many times when we onboard a client, they find that they get too much “noise”, or unwanted coverage, from outside...