As a marketer, you can feel the effects of summer approaching—out-of-office replies become plentiful, and engagement begins to wane on pieces that once saw a blooming number of form submissions and call-to-action clicks. Before you know it, you’re in the middle of it:...
1964 was an interesting year for education administration. In a time when the men and women of Harvard College and Radcliffe College were only allowed to interact under certain pretenses, at certain hours, Harvard Dean John U. Monro claimed that parietal rules were...
Monitoring traditional and social media can be an intimidating task, especially if you have no idea how to go about it. Monitoring for mentions of your company is usually a great place to start, but what about that spokesperson who seems to get a lot of press, or that...
When it comes to the tools your business uses to expand and grow, it’s important to routinely perform an audit to ensure they’re still meeting both your current, and future, needs. Media monitoring and analysis software is no different. Agility PR Solutions wants to...
We’d all love to “set it and forget it” as they say on that cheesy infomercial… But the truth is things change. All the time. In front of our eyes. Since spring is the time for renewal, now is an ideal time to re-examine your media monitoring program. Fortunately you...
The Internet, digitization, and social media has impacted legal library teams immensely: larger volumes of data, increasingly complex copyright agreements and multiple types of available content being requested, consumed and delivered has contributed to the legal...
Keeping an ear to the ground. Knowing which way the wind is blowing. Having your finger on the pulse. Whether you’re an industry leader or leader of men, the knowledge of what’s being said about you and yours, by whom, and in what capacity is invaluable. And it always...
Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...
This piece was written with input by David Nadeau, CTO and Pragya Dubey, Director of Client Services. “MediaMiser’s professional services team is the key to curating your content.” – Pragya Dubey, Director of Client Services Author’s note: A prospect recently asked us...
When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone. I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day...
Already the Amazing Race Canada seems to be a hit, as early analysis shows an 11.5 per cent increase in show engagement on Twitter from last year’s premiere. There is no doubt the Amazing Race Canada brand is growing, and to reinforce that brand the show has changed...
I certainly didn’t (or couldn’t) realize it at the time, but my first job at age 13 set the stage for the rest of my career path. Back in 1987, with my bright yellow Ottawa Citizen bags on each shoulder, I delivered the local newspaper door-to-door after school. Yes,...