PR pros of 2023 and beyond, need tools that will allow them to effectively evaluate the impact of their strategies, tailor their approach, and continuously improve their results. Media monitoring is such a tool. Intuitive media monitoring solutions allow you to...
We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
Human rights at the forefront of FIFA World Cup coverage: A special PR Buzz report We are now more than a week into the 2022 FIFA World Cup Qatar™. A lot has happened in the first seven days of the tournament—goals, saves, and all the other exciting, nail-biting...
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
Within a couple of weeks of each other this summer, HBO and Amazon Prime released two highly anticipated fantasy TV shows: “House of the Dragon” and “The Lord of the Rings: The Rings of Power” respectively. Aside from being based on books (at least somewhat in the...
Media monitoring is an essential tool for PR pros. After all, how else are you going to keep track of what everyone is saying about you? Or uncover the results of your media relations efforts? Or detect a crisis before it hits? As useful as media monitoring is, it...
If you’re anything like the writer of this blog (hello!), your summer reading list is probably a mile high and only growing longer as new books with tantalizing covers and mouth-watering premises are released each month. Since most of us don’t have access to a time...
Too much choice can be debilitating. Yet, every day we are provided with even more options for what to watch, listen to, play, and read. How do you decide where to spend your time? Our Media Insights Team at Agility did some of the heavy lifting for you. Using Agility...
It’s been a long two years for the travel and tourism industry. In 2019, the travel and tourism sector contributed 10.3% to global GDP. In 2020, it was 5.3%. While that increased to 6.1% in 2021, international travel was still 72% below 2019 levels according to the...
Whether you’re an agency, not-for-profit, or international corporation, media monitoring will benefit you and your communications. While there are free tools you can cobble together to do some basic monitoring, this is an area we recommend putting some budget behind....
Since we last wrote a podcast related article, the podcast industry has grown. In 2021, there were 34 million episodes, now there are 48 million. Last year, 75% of Americans were aware of podcasting, now 79% are. In fact, these days, more Americans listen to podcasts...