PR Profiles, Episode 1: A Conversation with Gini Dietrich, CEO of Spin Sucks
Gini Dietrich has been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog...
Streamlining reporting: How Agility helps Interprose clients measure the business impact of PR
Interprose specializes in working with B2B technology companies and industry associations to create and share compelling stories with global audiences through PR, social media and digital communications campaigns that fuel business growth. The Issue Measuring the...
Media relations measurement for the tourism industry: How Travel Alberta shifted to measuring coverage quality with the help of Agility
Travel Alberta is the tourism marketing agency of the Government of Alberta, and is responsible for driving tourism value to the province, a mark which reached $8.3 billion in 2014. The Issue As an indicator of media coverage, advertising value equivalencies (AVEs)...
Go niche or go home: How Agility helps The Leprosy Mission make its media strategy work
The Leprosy Mission is an international Christian development organization that diagnoses, treats and offers specialist care, including reconstructive surgery, to leprosy patients. Their aim is to transform and empower the lives of people affected by leprosy. As well...
A study in partnership: How Agility helps Carilion Clinic keep a constant pulse on their brand reputation
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...