Is radio part of your PR strategy?
We’d be remiss if we let World Radio Day slip by without giving it a quick shout out. If you ever had any doubts that radio is still a reliable, trusted, and effective means by which public relations professionals and advertisers can reach a ‘dialed in’ audience,...
Why is social listening important?
Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles. One of the primary goals of social listening is to find and analyze mentions...
What is social listening?
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...
ICYMI: Bulldog’s Top 10 most popular posts in January
Of course, January is a time for looking ahead and looking back, and Bulldog Reporter’s top posts during the month were no exception. The lion’s share of our leading posts catered to this theme, forecasting PR and marketing trends likely to shape communications this...
PR Profiles, Episode 21: Duyen “Jen” Truong, Senior Vice President, PR Operations at Sage Communications
How PR can bridge the trust gap between the government and the public Our latest PR Profiles guest, Duyen “Jen” Truong, has had a long and successful PR career: she’s received awards for her leadership and client campaigns, including being among PR News’ Top Women in...
Get to know the Agilitarians: Meet Joy Knowles
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
Why is media monitoring important?
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. In today’s world, media monitoring must include more than just print, extending to online, broadcast,...
PR in 2023: A recap of the need-to-know insights from our annual PR trends webinar
We kicked off our 2023 webinar season with our annual PR trends panel. This year, we were lucky enough to have three industry professionals, representing agency and in-house, North America and the UK, join us for: “PR in 2023: 3 pros break down the need-to-know trends...
What is media monitoring? | All you need to know
PR pros of 2023 and beyond, need tools that will allow them to effectively evaluate the impact of their strategies, tailor their approach, and continuously improve their results. Media monitoring is such a tool. Intuitive media monitoring solutions allow you to...
The Importance of B2B Employee Advocacy: 7 Best Practices to Follow
People buy from people, and this applies to B2B as well. Numbers, infographics, and automation are all critical aspects of brand promotions, but they do not outweigh the actual “human touch” in promotion initiatives. During promotions, marketing teams often perform...
PR Profiles, Episode 20: Anna Crowe, founder and CEO of Crowe PR
Why authenticity is essential for long-term business success “At the end of the day, we want to ensure what we're doing is supporting the business goals of an organization,” says Anna Crowe, founder and CEO of Crowe PR in her interview for the PR Profiles podcast....
Get to know the Agilitarians: Meet Jordan Kelly
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
Why Companies Need to Do More to Fight Disinformation
Even though disinformation, defined as deliberately misleading news or information, costs companies millions of dollars a year and has significant consequences for society, few companies are investing resources and helping educate their employees about it. In the...
PR 101 for small businesses: When do you need it and 5 strategies for success
Small businesses typically operate within limited budgets, resources, and time. This means that activities that don’t have a direct link to revenue—such as public relations—often get relegated to the back burner. As a small business owner, you might be wondering if...