How a PR audit boosts performance and increases the bottom line: Tonya McKenzie Webinar Recap
In today's digital age, a company's reputation lives or dies on social media—influential information, whether true or false, spreads like wildfire. Imagine you’ve established your reputation, only to have it tarnished by negative press, social media backlash, or a...
Social listening strategy | All you need to know
Whether you’re a small business or a global brand, there are insights waiting to be uncovered on social media—if you know how and where to look. Having a tool like social listening to find these insights is essential and it’s not just for PR professionals. Anyone who...
PR Profiles, Episode 22: Amy Forsythe, Public Affairs Officer at the U.S. Navy Reserve
Working with international media and the value of aligning PR with HR “I couldn't have asked for a better way to serve my country,” says Amy Forsythe, Public Affairs Officer at the U.S. Navy Reserve, and author of Heroes Live Here, during her interview for the PR...
Get to know the Agilitarians: Meet Scott Baran
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
14 reasons why PR pros love the industry
This Valentine’s Day, 14 PR pros answered the question: What do you love about PR? Here’s what they had to say. I love the fact that PR brings challenges each and every day. It’s never something that is going to get monotonous or boring and PR is an industry where...
Is radio part of your PR strategy?
We’d be remiss if we let World Radio Day slip by without giving it a quick shout out. If you ever had any doubts that radio is still a reliable, trusted, and effective means by which public relations professionals and advertisers can reach a ‘dialed in’ audience,...
Why is social listening important?
Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles. One of the primary goals of social listening is to find and analyze mentions...
What is social listening?
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...
ICYMI: Bulldog’s Top 10 most popular posts in January
Of course, January is a time for looking ahead and looking back, and Bulldog Reporter’s top posts during the month were no exception. The lion’s share of our leading posts catered to this theme, forecasting PR and marketing trends likely to shape communications this...
PR Profiles, Episode 21: Duyen “Jen” Truong, Senior Vice President, PR Operations at Sage Communications
How PR can bridge the trust gap between the government and the public Our latest PR Profiles guest, Duyen “Jen” Truong, has had a long and successful PR career: she’s received awards for her leadership and client campaigns, including being among PR News’ Top Women in...
Get to know the Agilitarians: Meet Joy Knowles
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
Why is media monitoring important?
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. In today’s world, media monitoring must include more than just print, extending to online, broadcast,...
PR in 2023: A recap of the need-to-know insights from our annual PR trends webinar
We kicked off our 2023 webinar season with our annual PR trends panel. This year, we were lucky enough to have three industry professionals, representing agency and in-house, North America and the UK, join us for: “PR in 2023: 3 pros break down the need-to-know trends...
What is media monitoring? | All you need to know
PR pros of 2023 and beyond, need tools that will allow them to effectively evaluate the impact of their strategies, tailor their approach, and continuously improve their results. Media monitoring is such a tool. Intuitive media monitoring solutions allow you to...