Get to know the Agilitarians: Meet Abbie Woodward
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
Why you should play the long game: 4 tips for creating a long-term PR strategy
In today's fast-paced world, it's easy to get caught up in short-term goals, fast results, and quick fixes. However, when it comes to public relations, this doesn’t work. While first impressions are still important, taking a long-term approach can be much more...
PR Profiles, Episode 25: A Conversation with Yaneiza Echezarraga, Co-Founder of Twin Minds Media
Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market Yaneiza Echezarraga, co-founder of Twin Minds Media and our latest PR Profiles guest, helps brands and other PR agencies go beyond “cookie-cutter” campaigns and activations to reach...
ICYMI: Bulldog’s Top 10 most popular posts in March
As the March winds blew the chilly weather out to make way for Spring, Bulldog Reporter rode the wind’s momentum to another stellar month of high traffic and new communications insights. It was our contributing writers that led the way last month, opining on a variety...
How to pick the right social listening service
Whether you’re in PR or marketing, you can benefit from the insights that are waiting to be uncovered on social media. We’re talking about the insights that will help you create a more impactful content strategy, expand your influencer marketing opportunities, and...
Modern newswires: Agility webinar recap
In this month’s free webinar, “The modern newswire: What it looks like, and how it fits into your PR strategy”, consultant Tom Clarke took attendees on a deep dive into newswires and how and most importantly why PR pros should incorporate them into their...
The Power of PR and HR
We have seen ample evidence as to why you should unite your PR and marketing goals, but relationships should be formed and nurtured across other departments, such as HR. Combining the efforts of PR and HR will bolster your company's standing in the community, provide...
Why Data Transparency Should Be an Essential Part of Your PR Strategy in 2023: 4 Best Practices to Follow
Today, brands collect various types of consumer data to help them make more informed decisions. However, several cases of data leaks and breaches from multiple companies in the past have made consumers wary about trusting brands with their data. Additionally, most...
Get to know the Agilitarians: Meet Victoria McKenzie
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
PR Profiles, Episode 24: A Conversation with Michelle Egan, 2023 PRSA Chair
The importance of ethical communications and what’s ahead for PRSA When last we spoke with Michelle Egan, she had just been named the 2022 PRSA Chair-Elect. Over a year later, she joined us again for another episode of PR Profiles, this time as 2023 PRSA Chair....
ICYMI: Bulldog’s Top 10 most popular posts in February
As the chilly temperatures of February set in, Bulldog Reporter traffic was heating up—we had one of our best months in the 2020s, and our top posts had some incredible visibility. A variety of topics drove that success, including research-based posts on marketing and...
International Women’s Day 2023: Promoting Women’s Leadership in Public Relations
It’s well documented that men hold most C-suite positions at PR agencies. Some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced. The current landscape of public relations...
SEO and PR: Why It Matters and What You Need to Know
Did you know that over 70% of all online experiences begin in a search engine, and over 90% of all searches take place on Google? This makes Google the most important customer acquisition platform in the world, according to Chris Dickey, owner of Purple Orange...
PR Profiles, Episode 23: Adam Ritchie, author of “Invention in PR”
Invention in PR and why an appreciation for the absurd is an essential skill “As PR people, we're usually at the end of the [product] conveyor belt, and whatever plops onto the belt, we have to go make magic with that,” says Adam Ritchie, principal at Adam Ritchie...