World Cup Media Coverage Breakdown: Week 2
Top players trending on Twitter: A special PR Buzz report Last week we looked at what was making headlines off the field of play at the 2022 World Cup. This time, the Media Insights Group (MIG) at Agility wanted to see which players have created the most buzz on...
Get to know the Agilitarians: Meet Evan Webb
We think the Agility team is made up of some pretty impressive people! Our international crew is proud to boast hard workers with inquisitive minds, who are on a mission to improve PR practices through data and technology. We are creative and curious, work hard and...
Be a Journalist’s Go-To: Agility Webinar Recap
What does successful media relations look like to you? We all wish we had journalists lined up to publish our most recent newsworthy story, but unfortunately, that’s not how this whole PR thing works. Luckily, Nicole Rodrigues joined us for this month’s webinar: “Be a...
PR Profiles, Episode 18: Brooke Gabbert, Director of Communications, Study.com
The tenets of media relations Over her 20+ years as in-house PR council, Brooke Gabbert has tried her hand at all things PR. “My time at Six Flags involved rollercoaster openings and a lot of crisis comms; when I moved to Home Advisor in tech, it was IPOs and...
World Cup Media Coverage Breakdown: Week 1
Human rights at the forefront of FIFA World Cup coverage: A special PR Buzz report We are now more than a week into the 2022 FIFA World Cup Qatar™. A lot has happened in the first seven days of the tournament—goals, saves, and all the other exciting, nail-biting...
Social media comments guide: How to respond to Instagram comments
Did you know that the Instagram algorithm favors comments that positively affect your engagement rate? When someone comments on your Instagram post, responding to them is a fantastic way to connect with them and build a relationship. While creating an Instagram...
Get to know the Agilitarians: Meet Erica Watson
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! This...
Social listening vs. media monitoring
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
4 Tips for Optimizing Your Email Distributions
Media databases with integrated email distribution tools are extraordinarily helpful as they allow PR pros to build targeted lists and send personalized pitches quickly and easily. For some insider tips on setting up your email distribution to appeal to the right...
Get to know the Agilitarians: Meet James Green
We think the Agility team is made up of some pretty impressive people! Our international crew is proud to boast hard workers with inquisitive minds, who are on a mission to improve PR practices through data and technology. We think you deserve the chance to get to...
ICYMI: Bulldog’s Top 10 most popular posts in October
Yes, it’s holiday marketing season again, which many of Bulldog’s upcoming posts will be addressing, but it was business as usual in October—and another strong month of content. Many of our leading posts dealt with industry nuts and bolts, tackling topics like the...
How to Use Social Listening to Build An Influencer Marketing Program That Actually Works
Attention is the new currency. And, as your business grows, you're either flush with it or fighting to get it. This is why, as new digital marketing strategies continue to present themselves, being on the forefront of execution is, oftentimes, mission critical. My...
PR Profiles, Episode 17: A Conversation with Arleigh Vasconcellos, Founder and Managing Director of The Agency
After living abroad and working in travel and tourism for over a decade, our latest PR Profiles guest, Arleigh Vasconcellos, moved back to Canada and founded The Agency, a Calgary-based strategic communications firm specializing in serving clients at the intersection...
Top 10 Halloween PR and marketing campaigns
Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...