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ICYMI: Bulldog’s Top 10 most popular posts in October

ICYMI: Bulldog’s Top 10 most popular posts in October

Yes, it’s holiday marketing season again, which many of Bulldog’s upcoming posts will be addressing, but it was business as usual in October—and another strong month of content. Many of our leading posts dealt with industry nuts and bolts, tackling topics like the...

Top 10 Halloween PR and marketing campaigns

Top 10 Halloween PR and marketing campaigns

Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween   Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...

How to make your pitch stand out in a changing media landscape

How to make your pitch stand out in a changing media landscape

Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...

The evolving relationship between PR and marketing

The evolving relationship between PR and marketing

Historically, PR and marketing departments in large companies have worked as distinct entities. PR has focused on communicating with the public and maintaining the company's trust, reputation, and public perception. Marketing, on the other hand, has primarily focused...

ICYMI: Bulldog’s Top 10 most popular posts in September

ICYMI: Bulldog’s Top 10 most popular posts in September

Fall has arrived, and with it a nice boost in Bulldog Reporter traffic on the heels of the summer slowdown. With September being one of our most popular months, we brought our A game, piling up some of our biggest readership numbers of the year. Leading the pack were...

Sentiment and why it’s important for PR

Sentiment and why it’s important for PR

Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...

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