ICYMI: Bulldog’s Top 10 Most Popular Posts in June
Summer is off to a great start for the Bulldog website, with a lot of our posts last month generating some heat with busy traffic and high readership. Some of the under-the-radar topics we tackled in June include using sensory marketing to appeal to all five senses,...
Media Databases: The 3-Pronged Approach for Story Amplification
Getting pick-up in the outlets that matter is generally not as easy as sending out a news release to a media list. Even if you have a thousand contacts picked out, you still might not land a single placement. Why? Because most journalists don’t like receiving a mass...
PR Profiles, Episode 13: A Conversation with Gregg Castano, Founder and CEO of NewsDirect
“The most important thing about distributing content is to make sure the content itself is good,” says Gregg Castano, founder and CEO of NewsDirect in his PR Profiles interview. Gregg has been in the newswire business since the 80s when he started as a newsroom...
What’s the PR Buzz in Entertainment: July 2022 Report
Too much choice can be debilitating. Yet, every day we are provided with even more options for what to watch, listen to, play, and read. How do you decide where to spend your time? Our Media Insights Team at Agility did some of the heavy lifting for you. Using Agility...
How to optimize brand storytelling in the digital age: Agility webinar recap
Shannon Peel, CEO of MarketAPeel, joined us for June’s webinar to help viewers learn how to get noticed amidst the noise of the digital world. Her secret sauce: your business brand storytelling. “There is a difference between personal brand and business brand...
Social listening: 5 benefits of adding social listening to your comms strategy
Imagine trying to break into a conversation 4.62 billion people are having all at once... As PR, marketing, and comms professionals, you know that tapping into social media is a gold mine of information—but only if you can successfully block out the noise and home in...
How to pitch broadcast media: Secrets from a former TV journalist
We’ve had the pleasure of working with Celena Fine, Senior Vice President at TierOne Partners, on multiple occasions. Her webinar, How to Pitch Broadcast Media: Secrets from a Former TV Journalist, remains one of our most popular. If you don’t have an hour to spare to...
10 PR podcasts to check out in 2022
If you’re anything like us, you’re always hunting for a new PR podcast to add to your library. We like a mix of business and pleasure, and when that happens in the same show, all the better! We put together a list of 10 PR and comms podcasts from the US, UK, and...
ICYMI: Bulldog Reporter’s Top 10 Most Popular Posts in May
With May flowers in bloom, Bulldog Reporter continued its own growth with a strong month of content. Our trend and strategy coverage merited robust returns as usual, with ever-popular topics leading the way like capitalizing on media coverage, the rising import of...
Memorial Day weekend media coverage: Are things looking up for travel and tourism in the U.S. despite record price increases?
It’s been a long two years for the travel and tourism industry. In 2019, the travel and tourism sector contributed 10.3% to global GDP. In 2020, it was 5.3%. While that increased to 6.1% in 2021, international travel was still 72% below 2019 levels according to the...
PR Profiles, Episode 12: A Conversation with Tony DeFazio, Founder of Sustainable PR
This month’s PR Profiles guest thought he was going to end up pursuing biology. “It wasn’t until later that the sales personality in me steered me in the direction of communications and ultimately public relations,” says Tony DeFazio, founder of Sustainable PR. Now,...
8 Ways to Develop Strategic Thinking Skills as a PR Pro
As crucial as they are to any professional, strategic thinking skills are often the first to be sacrificed in a time crunch—a common plight for fast-paced communications professionals. However, the development of such skills can be key to improving your overall...
Crafting a Successful PR Career in Tech: Agility Webinar Recap
On Wednesday, May 25, we were joined by three top PR and comms executives from leading tech companies for a special panel discussion on crafting a successful PR career in tech. Moderated by Adrianna Hosford, VP Communications at WELL Health, Inc., the panel featured...
10 great female communicators you should know
Communication skills are prized in business for a reason. However, communicating well is more than just being able to speak in front of a crowd, the C-suite, or a client. Being able to communicate ideas clearly and concisely in a way that your audience will respond to...