Most companies now have a customer experience strategy that leans heavily on digital interactions, such as online customer support, social media interactions, and digital advertising. There are many advantages to this approach. For starters, digital customer...
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Go Inspire Expands Printing and Enclosing Capacity to Meet Growing Demand
Following a stream of winning tenders, with industry giants such as BT joining its extensive portfolio, marketing performance business Go Inspire has invested in new equipment to align with its growth trajectory and develop both transactional and marketing...
Marketers failing to understand what drives awareness, purchasing today—4 themes to watch
In today’s volatile marketplace notable for heightened consumer distrust and poor brand communication, new research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) uncovers significant differences between marketer assumptions...
5 tips for build closer relationships with your older customers
Although your business might be successful, to ensure that this success lasts, you need to make sure that you develop close relationships with your older customers that will keep them returning to your company. In addition, developing these relationships can help you...
New Vericast study explores how deals play a role in return to pre-pandemic activities
Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale—in concert with its newly branded leading direct mail package Save that reaches over 75 million households nearly every week— recently announced...
The vital role of social media in your timeshare PR strategy
A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...
Vericast introduces “Save” as the consumer resource for deals
Vericast, a premier marketing solutions company that influences consumer purchasing and transaction behavior at scale, has introduced Save, the destination for deals, reaching over 75 million households nearly every week. Formerly RetailMeNot Everyday, Vericast’s Save...
5 public relations trends that will gain traction post-COVID
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic...
Selling tech without touch—a virtual trade show paradox
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest...
How to reach and persuade voters in 2020 and beyond
One of the oldest forms of advertisement and self-promotion comes in the form of politics, with politicians looking to advance their careers with the use of marketing firms that promise to expand their visibility in their local community. For over 200 years, this has...