Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a...
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Why influencers ignore your emails—and what to do about it
The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal...
Osborn Barr Promotes Amy Kaczynski to VP, Integrated Marketing and Engagement, and Steve Kozel to Group Strategy Director
Osborn Barr(O+B | P), a marketing communications agency with offices in St. Louis, Kansas City and Nashville, announces two senior-level leadership promotions. Amy Kaczynskihas been promoted to Vice President, Integrated Marketing and Engagement, and Steve Kozelhas...
Marketers who focus on subscriber engagement get more email delivered
New research from email solutions provider Return Path examines the impact of subscriber engagement on email deliverability, as well as the tactics marketers are employing to improve engagement. Email remains the go-to marketing channel for many organizations, and a...
Greteman Group Digital Director Jordan Walker Named One to Watch
The Wichita State University Elliott School of Communication has named Greteman Group Digital Director Jordan Walker “One to Watch.” The award recognizes “alumni who are doing tremendous work in their first 10 years after graduation.” It was announced the evening of...
Greteman Group Digital Director Jordan Walker Named to YPW Board of Trustees
Young Professionals of Wichita has named Greteman Group Digital Director Jordan Walker to its board of trustees. This summer YPW honored Walker as a 2018 Distinguished Young Professional finalist. Walker will go through a board orientation later this year. “YPW just...
Mudlick Mail Acquires Muscle Up Marketing
Mudlick Mail announced that it will combine operations with Muscle Up Marketing, a full-service marketing firm specializing in serving the fitness and health and wellness industries. The combination will expand Mudlick's expertise into a brand-new vertical market...
Greteman Group Digital Director Jordan Walker Named YPW Distinguished Young Professional Finalist
Any event that pulls together a group of high-performing young professionals is apt to leave you feeling energized and upbeat about the future. That was certainly the case at Young Professionals of Wichita’s Founders’ Day Gala. The event, held July 27 at Botanica, The...
What’s the correlation between email marketing and revenue growth?
What separates high performing email marketing programs from the rest of the pack? New research from email solutions provider Return Path, in partnership with global research firm Demand Metric, highlights the interplay of various aspects of email marketing, such as...
Cognito Deepens Integrated Offering with Appointment of Four Directors
Cognito, the specialist integrated communications and marketing firm for the financial services industry, has appointed four new directors to deepen its brand, content strategy and digital marketing capabilities. The new hires bring a dynamic mix of experience that...