PR News Archive
The benefits of segmenting your PR contacts in CRM—and 6 ways to do it
With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. Why? This feature allows you to organize and control PR campaigns to the full extent. Segmenting contacts in CRM...
What role should Corporate America play in an increasingly challenging political environment?
There’s no doubt that politics in the US are getting more divisive and confrontational, and brands and businesses are also feeling the hostility. A new survey results from The Conference Board ESG Center reveal that 78 percent of US corporations describe today's...
Consumer brands in the metaverse—here’s how some have tapped in
It’s not news that there has been much chatter about the metaverse recently. This new digital space is a place where people get to build upon their real lives with AR and VR experiences. Plenty of companies have already started jumping in on the metaverse trend, with...
Customer experience is the next battlefield: New study reveals CX future for companies large and small
With the customer experience emerging as such a huge differentiator in the post-pandemic business environment, brands and marketers are looking for every CX advantage they can find. A new research study from CX collective Experience Dynamic attempts to crack the CX...
In the age of AI, it’s critical to put relationships back into public relations
The word "relationship" is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros...
3 in 4 consumers believe AI can have a positive impact on their experience
How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? New research from CX software firm Redpoint Global reveals that while many consumers (45 percent) lack an understanding of how these...
5 ways to improve your brand image in 2023
Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use. They will spend time researching a business before making a decision and always favor brands that are a positive...
Despite increasing importance, chatbots are still falling short of consumer expectations
While most customers want to use chatbots for automated support—more than half believe a positive or negative chatbot experience is a reflection of the overall brand—many businesses are failing to deliver positive chatbot experiences, even as they increasingly rely on...
How AI tools can boost your brand marketing—and how to use them
Artificial Intelligence is becoming increasingly crucial for businesses to gather customer data and insights in today's digital age. AI can help brands better understand their target audience and deliver personalized experiences. In an age where PR has become more...
New research underscores challenges in communicating climate change risks
Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change. Led by Assistant Professor Terry van...
CHROs rise in stature as CEOs see combination of data, tech and people as future growth driver
While CEOs view the combination of data, technology and people as essential to driving growth, just a mere 5 percent of large, global organizations are effectively unlocking the value of this combination, reveals new research from professional services firm Accenture....
How to engage brand ambassadors on social media to drive conversions
Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand...