PR News Archive
Social recruiting: How brands can leverage social media platforms for hiring
Social recruiting is a technique that uses various social media channels to find potential candidates. It enables companies to post job listings and solicit job seekers to apply. Social recruiting or social hiring can help you fill permanent positions and hire...
8 social media skills you should master in 2023
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...
Companies aren’t transparent enough about their use of consumer data—is AI to blame?
New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. The firm’s...
How to reach out to the right brand ambassadors for your business
In a competitive market, many brands will look to diversify their marketing efforts. Leveraging the right marketing channels for your brand is a great way of reaching new audiences without overspending on your marketing budget. This could lead you to turn your...
How small PR tech companies are competing with the big brands
Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have...
Sustainability update: Nearly all companies will miss net zero goals without drastic action
New analysis of commitments to emissions reduction and data from the 2000 largest public and private companies around the world reveals that while more than one-third (34 percent) of the largest companies are now committed to net zero, nearly all (93 percent) will...
3 timely tips for avoiding a PR slump over the holidays
The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation. The tools and tactics you utilize during the rest of the...
6 things I learned in my first year as a PR account executive
On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Now here we are, almost a year later, and I am currently an Account Executive for multiple client accounts. Before this job, I had interned at other places,...
80 percent of Gen Z shoppers plan to use social media this holiday season—how’s your social branding?
A new research report from edge experience company SimplicityDX uncovers significant discoveries in how Gen Z shops and their use of social media this holiday season. Eighty percent plan to use social media to find gifts this year, with 41 percent planning to use it...
Should you leave Twitter? 5 questions social change organizations should consider
Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions...
You still have to write for humans (and not just eighth graders)
Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true...
Marketing project management in focus: Key responsibilities and required skills
Did you know proactive marketing planners are three times more likely to report success than other marketers? That’s according to a report by CoSchedule. But what exactly does a proactive planner do? Proactive marketing planners create their marketing plan in advance...