PR News Archive
Half of consumers are open to making holiday purchases from social media
A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. Specifically, 55 percent of respondents say they are open to making holiday...
Consumers want brand interactions online to feel more like personal conversations—but how?
New research from digital transformation-focused cloud communications firm Vonage reveals that businesses have technology gaps that prevent them from making meaningful connections with customers. After two years of nonstop digital transformation among businesses, only...
A case for Corporate Social Activism: What it is, and how it differs from CSR
Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate...
Despite focus on retention, most B2B companies neglect customer success enablement
While nearly six in 10 (58 percent) of organizations have a sales enablement presence, only 21 percent include customer success in their strategy—and just 10 percent extend support to marketing teams, reveals new research from revenue enablement platform Mediafly and...
4 tips to develop a PR strategy for your eCommerce business
Public relations can be an often overlooked aspect of running a business—particularly those that operate online such as eCommerce stores and who are rarely interacting directly with customers or clients. However, it can prove to be invaluable in so many ways. If you...
New study finds virtual events have become too formulaic—and could be hurting your brand
In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable. But the bland impact...
How to create a social media crisis management plan
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren't prepared...
4 key ingredients corporate boards need to become stewards of sustainability
While boards are prioritizing sustainability, there is much room for improvement—and getting the right composition, culture, mindset and skills are key for driving ESG agendas, asserts a new report from leadership advisory firm Egon Zehnder. The firm’s new study,...
State of mental health in public relations in 2022: New PRSA-NY study reveals anxiety, pressure
Newly released research from PRSA-NY uncovers an acute mental health issue among its members surveyed due to the nature of working in the public relations industry. Beyond dealing with the pandemic on a personal level, those working in the profession have been on the...
3 actions to boost external communication efforts in 2023
The last months of the year are the right moment to set objectives for a new cycle but also to observe what has worked and what could be done better in the year ahead. In order to implement a renewed external communications strategy that considers the needs of the...
Trends impacting small businesses ahead of the 2022 holiday season
Despite rising inflation and fears of a recession, enthusiasm for supporting small businesses remains strong heading into the 2022 holiday season, new research from small biz digital marketing platform Constant Contact. The firm’s second annual Small Business Now...
How to teach time management in PR in 4 easy steps
Public relations representatives live according to planners, meetings, emails and projects. All of these variables demand time, which is difficult to manage if attention and focus are divided. If you want your PR reps to deliver the best service to your clients, this...