A few years back, a client sent me a screenshot of their ad dashboard with one line attached: "This is great, right?" The number was a 6.2x ROAS on a paid social campaign. Most people would look at that and start planning the case study. Turned out the campaign was...
Many companies don't really know what people are actually saying about them. They might look at their Google ratings once a month. But that only shows the surface of the full picture. Every day, people are posting reviews and writing blog opinions. They are sharing...
The PR industry has tried to kill Advertising Value Equivalency for twenty years. It survived because nothing came in to replace it. Something just did. More than a third of consumers now begin product research inside an AI engine — not Google, not a publication, not...
Modern businesses rely heavily on KPI metrics to measure performance, track progress, and guide decisions. On paper, everything can look perfect—traffic is rising, engagement is strong, and reports are consistently positive. Yet despite all these encouraging signals,...
There's a particular kind of metric that shows up in media reports and looks, at first glance, like a real finding. Average coverage quality score: 7.4. Key message penetration: 34%. Sentiment: 38% positive. People nod. The number goes into the deck. Someone asks, “Is...
Marketing is not a guessing game in the current competitive digital world. To develop successful strategies, businesses need to use correct data, real-time information, and a profound knowledge of the audience behavior. This is where media intelligence comes in a...
A PR campaign launches. The brand lands several media placements, records solid reach, and showcases strong numbers on dashboards. On the surface, all signs point to success. PR metrics seem solid, the coverage feels powerful, and the campaign gets labeled a win. ...
Marketing is under more pressure than ever to prove its impact on business growth, and Boathouse’s fifth annual CEO Study offers a clear look at how CEOs are evaluating that impact today. The study surveyed 150 CEOs from top U.S. companies to better understand how...
Every PR professional knows the moment. The campaign wrapped. The coverage was strong syndicated placements, a tier-one feature, consistent share of voice across the quarter. The report was polished. The numbers looked good. And then someone in the room, a CFO, a...
Talk to anyone who's worked in PR long enough, and at some point the conversation turns to the same sore spot: nobody believes the numbers actually mean something. That's a harsh way to put it, but it's closer to the truth than most teams are comfortable admitting....
PR ROI sounds simple on paper: spend money on PR, get more value back than you spent. In reality, it’s rarely that clean. Most PR work touches people long before they convert. A founder interview sparks curiosity. Someone Googles the brand a few days later. They read...
Public relations budgets are tightening, and business leaders want solid numbers that show real ROI. But here’s the catch. When it comes to return on investment (ROI) in PR, you can’t solely focus on sales revenue. You need to tie your ROI metrics to business goals...