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Measurement & Data Analysis
Maximizing efficiency with automated data scraping tools

Maximizing efficiency with automated data scraping tools

Data is one of the most valuable assets for businesses across industries. From market research to competitor analysis, customer insights to trend forecasting, the ability to collect and analyse large volumes of data quickly and accurately is critical to staying...

How to turn a PR crisis into an opportunity for your brand

How to turn a PR crisis into an opportunity for your brand

As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a...

Beyond media relations: Creating a new path for PR

Beyond media relations: Creating a new path for PR

This is an excerpt written by Scott Baradell, author of upcoming book Trust Signals and CEO and Founder of Idea Grove, an award-winning PR & marketing agency.  As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust...

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