PR News Archive
New research reveals executives are feeling the strain of leading in the “new normal”
Among the many shakeups caused by the pandemic, the ever-shifting “new normal” workplace is one of the most significant—and its effect on leadership is now being realized. A new study from research consortium Future Forum reveals that executives’ work-experience...
7 best practices of email campaigns for public relations
For most people, email campaigns have become synonymous with email marketing nowadays. Although that’s not a wrong perception, it’s not all there is to email campaigns. You can also use email campaigns to build brand awareness. You can create email campaigns simply to...
Brands’ big holiday-season challenge: Success hinges on their ability to alleviate stress
Consumer stress levels and mental health concerns amid inflation have jumped nearly 50 percent from just a few months ago, which will create unique challenges for brands and retailers this holiday season, reveals new consumer research from Vericast. The firm conducted...
Consumers are ready (and expect) to engage brands in the metaverse—is your brand ready?
The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands' entry into virtual environments—and have a long wish list of...
2023 & beyond: A forecast on video marketing for businesses
Businesses that want to connect with customers and clients in an immediate and memorable way choose video marketing as their main means of engagement. Understanding the appeal of promoting products and services through video is useful if you’ve yet to take the plunge....
New research uncovers website features most likely to discourage purchases
Brand website visitors form their first impressions of a site within milliseconds, usually based on layout, colors, ease of navigation, and font size—and since a company's website is often the first point of contact between them and their customers, having a credible...
Why all start-ups should use a PR agency
With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a...
The science behind customer relationships: Perils of misusing digital communications channels
New research from customer relationships communication hub Front suggests that conventional wisdom is outdated: the most important thing in business isn’t time or money, it’s human connections. The firm’s new report, The Science Behind Strong Customer Relationships,...
4 solid tips for boosting your business blog’s ROI
Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. Yet many companies struggle to maximize their value. Why? A strong blogging...
Top 10 strategic technology trends for 2023, according to Gartner analysts
Technology plays a major role in virtually every facet of business, and keeping up with the latest trend in the fast-moving field of tech is critical for strategic success. With the new year fast approaching, business insights firm Gartner has released its list of...
Black consumers support companies aligned with sociopolitical issues, sincere DEI efforts
Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research. The firm’s new FOCUS Black: State of...
The ‘Great Breakup’: Women leaders demanding more—and leaving their companies to get it
Women leaders are switching jobs at the highest rate in years, and at a much higher rate than men in leadership—and companies that don't take action in response to this trend are at risk of losing hard-won progress toward gender equality, new research from LeanIn.Org...