PR News Archive
Top trends for 2023 for food and beverage brands
With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. New research from food innovation...
The evolving in-store shopper: Digital tech, ambience, sustainability top consumers’ wish list
New research from experiential media company Mood Media provides key insights into the evolving in-store shopper as the crucial holiday marketing season kicks in, revealing how creating the right atmosphere, incorporating the right digital technology, and committing...
10 steps to create an outstanding marketing plan
A marketing plan is a blueprint for your business's success. It lays out your goals and how you will achieve them, including what you'll do, who you'll target, and how much money you'll need. With a well-crafted marketing plan, you can focus your efforts and make the...
The future of ESG: North American business leaders lag in ESG enthusiasm
Even though virtually all (98 percent) global business leaders cite environmental, social and governance (ESG) as a top factor in business success, only 25 percent of North American respondents think that prioritizing an ESG strategy will be an 'extremely important'...
Data management found to be critical for successful AI adoption
New research from MIT Technology Review Insights affirms AI and data management as essential pillars to enterprise success—and the majority of survey respondents cited data mismanagement as a critical factor that could jeopardize their company's future AI success. The...
Customer engagement in Big Retail: How marketers can earn declining discretionary dollars
Nearly two-thirds of consumers polled in a new survey are less confident in the economy than a year ago, and 76 percent of them are spending less money. The new research from customer engagement firm Verint reveals how retail marketers can boost their chances of...
Working in PR? Here are 6 mental health tips
Covid-19 changed life as we know it. It has undoubtedly taken a toll on everyone’s mental health. According to a report by WHO, there is a 25 percent increase in the prevalence of anxiety and depression. A stressful situation, in the form of work or personal life,...
New study reports shifting preferences and priorities in incentive travel
According to a new study, the incentive travel industry is strong—recovery is progressing, program design is evolving and there is increased interest in new destinations, reveals the newly released 2022 Incentive Travel Index (ITI), a joint initiative of Financial...
People Impact Gap: How leaders leverage people data to make smart data-driven decisions
New research from data-driven business advocacy group People Intelligence Alliance uncovers that what it calls the People Impact Gap—which stands between available people data and frontline decision-making—is costing corporate America $1.8 trillion annually. “The cost...
Beyond the hype of neuroscience in market research
In 2011, neuroscientist T. Sigi Hale, PhD was principal researcher leading a National Institute of Health-funded lab at UCLA. He left academia to enter the market research industry, and helped pioneer the behavioral science movement, leading development of...
Inside the mind of the online shopper: What do they value most?
New research from product information provider inriver analyzing online shopping behaviors and preferences confirms sustainability is a top priority for consumers when making purchases—a mere 18 percent of respondents thought it wasn’t important for a brand to...
The impact of cybercrime on company reputation: A 2022 update
Many factors go into a company’s reputation, but like trust, what takes ages to build up can be brought down instantly. One of those instances is a cyberattack. While being a victim of a crime isn’t inherently going to cause a drop in customer loyalty, your approach...