Branding & Reputation
5 top ecommerce CRM platforms for your brand to consider

5 top ecommerce CRM platforms for your brand to consider

Running successful ecommerce brands comes with unique challenges that other business models don’t have to contend with, and most of them loop back to whether or not you understand your online customers. Keeping customers happy is critical to thrive in any market, but...

A comprehensive guide to protecting your brand reputation

A comprehensive guide to protecting your brand reputation

The need for validation isn’t new. Whether you’re buying a $2 pair of socks or a $2000 home theater system, you want to be reassured by experts and other buyers that you’re making the right choice.  That no, the socks won’t fall apart the very first time you wash...

Building brand awareness: Strategies for new businesses

Building brand awareness: Strategies for new businesses

Building strong brand awareness is essential for any business. Without awareness, making sales or scaling becomes nearly impossible because your target audience won’t even know you exist. The goal of brand awareness campaigns is to inform potential customers that your...