Too many brands don’t notice public relations (PR) mistakes until they’ve already taken a toll on revenue, partnerships, and public trust. But by then, the narrative is no longer theirs — it belongs to their critics, competitors, or whoever spoke first. If you want to...
Ever woken up to the news that a recently disgraced company is donating millions to an orphanage? It sounds generous, almost redemptive. But when you dig deeper, kindness is just a facade, and their true purpose is to repaint a damaged brand image. That’s called...
Think about your business. You have a mission statement. You post on social media. You run promotions. Yet, something feels off. Your customers don't always match your vision. Your team sounds scripted. That gap eats away at potential growth. It’s also your biggest...
When you think of PR, you probably think about the basic concept of putting out positive news about your company or brand. In most cases, this would be an accurate summary of what PR is meant to be. As Andy Wang, Marketing Manager at Skywork.ai, shares,...
Beyond the Press Release For decades, brands measured the success of their PR programs by the quality and quantity of media coverage. Earned headlines and strong relationships with journalists were once enough to build credibility and visibility. While these remain...
The pet industry isn’t just about products; it’s about enhancing pet wellness and promoting responsible ownership. Pet public relations and pet digital marketing play pivotal roles in driving these goals. Two companies leading the charge with impactful, well-executed...
Franchises carry immense power and promise: they come with built-in audiences, brand recognition, and a legacy to uphold. Yet, with that power comes great risk. Even the mightiest franchises can stumble with franchise marketing—and when they do, the fallout is often...
Public relations has long been the cornerstone of how organizations communicate with the public, shape their reputation, and foster trust among stakeholders. But in today’s digital-first environment, traditional PR alone is no longer enough to amplify brand stories....
Food safety is a reputation that every associated brand should protect; it isn’t just an operational checklist item. In the fast media cycle nowadays, a single mistake can go viral, damaging the trust of consumers and destroying the reputation of the brand overnight....
Medical innovation transforms lives, but introducing new technologies is a delicate balancing act. On one side, there’s the promise of better care. On the other hand, skepticism and concerns about privacy or safety linger. For Universadent and START Research,...
In the fast-moving, high-stakes world of consumer tech, few topics have become as politically charged—and emotionally resonant—as privacy. Over the past decade, users have grown wary of Big Tech’s hunger for data, governments have tightened regulations, and...
In today’s digital economy, customer expectations go beyond simply making a purchase—they demand clarity, speed, and transparency throughout the entire process. The moment an order is placed online, the customer journey shifts to a crucial question: “Where is my...