In today's fast-paced digital landscape, public relations has expanded beyond traditional press releases and crisis management. It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR,...
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to...
While my PR agency 5WPR hasn’t done any of these campaigns, thus far through 2024, several standout PR campaigns have made headlines for their creativity, impact, and effectiveness. Here are some notable examples: 1) Nike’s “Run for the Planet” Campaign Overview: Nike...
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...
In the present day obviously, YouTube goes beyond just sharing videos; it has become a necessity for creating and building a brand’s personality, business and revenue generation. However, with millions of other people creating content, they face the problem of...
Today, the average person is exposed to more than 400 ads per day. This makes it increasingly challenging for brands to stand out. With so much content vying for attention, consumers can't engage with everything they see. The sheer volume of information has led to a...
The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect...
Congratulations. You have an incredibly original and smart thought leadership content piece. So now what? Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it's only half the battle....
How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too. Visuals on social...
Video content is more powerful than ever, driving engagement and expanding reach across digital platforms. To truly maximize your media impact, understanding and leveraging current video distribution trends are essential. When you implement strategic approaches, you...
Eight days. That's how long the average approval process takes for content. That's a lot! Especially for PR pros who need to get the news out quickly. The struggle to push content through the endless cycle of reviews, edits, and approvals is real. And let's face it,...
As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While...