It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget...
The modern business environment widely recognizes remote working as a practical and advantageous mode of operation. In fact, studies show that remote work productivity increased by 47 percent during the pandemic and today’s workers—as much as 87 percent—would take the...
If you’re a larger business, then there’s a good chance you have a dedicated PR team or even use an external specialist PR firm. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team. It can be an essential part...
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking...
Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through...
For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always...
The world of cable news was dealt a one-two punch on Monday when news reports revealed that CNN’s Don Lemon and Fox News’ Tucker Carlson--two of cable news’ most high-profile anchors, and the latter of whom is the top-ranked prime-time news anchor in the...
In the marketing world, relationships between agencies and brands are key to creating successful campaigns. But how do you go about fostering these meaningful connections? One approach to take is storytelling and creative writing. By leveraging the power of words,...
Why marketing pros should lean into human/AI collaboration before they get left in the dust. I’d like to start this article with a promise to readers: Neither ChatGPT nor a similar AI-driven language model had any part in the creation of this content. Every word of...
Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1. Define your target audience Defining your target audience is a critical...
New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The predictions for wellness media come from the media experts (and registered dietitians) at the...
In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the...